The Soloist Life Rochelle Moulton

Is it possible to build a profitable expertise business that is 100% values-aligned and mission driven?
Lucy Flores—who has built a design studio dedicated to co-creating a more just, joyful and sustainable U.S. food system—says yes, with the results to prove it:
Why she niched her business into food equity right from the beginning—and how it played out.
How she thinks about and builds alliances, coalitions and partnerships (hint: she doesn’t have competitors).
Her approach—as an introvert—to investing in relationships and meeting new people in her field.
Why niching alone wasn’t enough—and what changed when she started marketing regularly.
Adopting a mindset of cautious optimism and deciding when it’s “safe to fail”.
LINKS
Lucy Flores Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Lucy is the founder of Studio Magic Hour, a collaborative design studio working to advance equity in the food system, and a former Equitable Design Fellow at Hopelab.
She's partnered with organizations including the California Academy of Sciences, the Fair Food Network, Hopelab, The Nature Conservancy, Plant Futures, Share Our Strength, and the Southern Poverty Law Center to lead design and design research projects, facilitate workshops, and coach in-house design and innovation teams.
Previously, she helped launch FoodCorps, a national nonprofit dedicated to cultivating joy, health, and justice for kids through nutritious food, in partnership with schools and community. She is a member of the Design Justice Network, the Democracy & Belonging Forum at the Othering and Belonging Institute, Equity Army, and AIGA.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
Master Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

Everyone has difficulties in life—and sometimes our unique genius arises from how we deal with them. Take Psychotherapist Jeff Eamer who turned a challenging mental health diagnosis into a life of purpose:
How he moved from being an award-winning ad agency wonderkind to nabbing a 3-picture Hollywood deal.
Why crashing—hard—led him to get help with his mental health.
When saying yes to a $100K investment and six years of study and practice was exactly the right move.
The importance of building and maintaining routines and boundaries.
The signals that might mean it’s time to ask for help with your mental health.
LINKS
Jeff Eamer Website | LinkedIn | Desert Sun
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Jeff is an international award-winning advertising art director, copywriter and commercial film director. He had a brief stint in Hollywood as a screenwriter and producer on the film Coyote Ugly.
He has dedicated much of the last 25 years supporting the mental health community as a Suicide Prevention Counselor, Psychotherapist, and member of the Los Angeles Crisis Response Team.
He currently lives on his desert ranch with his two dogs: Koda, a 14-year-old black Lab and Ruby, a 10-month old Border Collie. Along with 11 chickens: Scarlett, Mrs. T., Cathy, GPT6, Beatrice, Gypsy Rose, Betty White, Griswald, Honey and Seva.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

What if the standard productivity advice gets it wrong? What if your performance, health and happiness are grounded in how well you manage your energy, not your time?
Jim Loehr and Tony Schwartz’s The Power of Full Engagement makes an excellent case for the role of energy in performance:
The four types of energy—physical, emotional, mental and spiritual—and how they interrelate.
How harnessing all energy sources allows us to optimize our productivity, happiness and engagement in the world around us.
Why life—and work—isn’t a marathon, but a series of sprints (and why you want to manage your energy like a sprinter).
How to get back on track when your energy sags.
The role of your purpose and the amount of energy you invest in yourself vs. others.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:47
Rochelle Moulton: We have to learn to adapt our system, our bodies, our emotions, our minds, and our spirits to be able to flex up to perform and then down to rest and rejuvenate. Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I want to talk to you about managing energy instead of time. Now I started down this path when podcast guest, Joe Jacoby recommended the book, The Power of Full Engagement, Managing Energy, Not Time, is the key to High Performance and Personal Renewal by
00:47 - 01:27
Rochelle Moulton: Jim Lehrer and Tony Schwartz. I mean, when an Olympic gold medalist recommends a book on performance, you pay attention. So this came up because a few weeks back, I dedicated an episode to productivity for soloists. And I did that because a lot of us have internalized productivity as going 90 miles an hour to complete an endless to-do list versus carefully choosing what you want to pay attention to so you can Optimize your results. Optimize, not maximize. Well, this book, which I heartily recommend, by the way, is all about making sure you have the energy to tackle
01:27 - 02:06
Rochelle Moulton: what you decide is most important to you. You can't do everything you want, but you can manage your energy so you can do the things that matter most. Like the David Allen book, Getting Things Done,...

When you’ve been on staff at an organization—especially in the lead role— transitioning to consulting can be a bit disorienting. Consultant to credit unions Mark Triechel talks about the lessons learned in his switch from regulating an industry to advising them:
How to quickly morph from “retirement” into a Soloist expertise business serving your former constituents.
Dealing with non-competes and ethics clauses honorably while building your new business.
Becoming a “Soloist with a twist”—why you don’t have to work alone.
How “changing teams” allows you to continue serving an existing niche in new (and profitable) ways.
Turning what could have become a pure compliance practice into a strategic advisory business.
LINKS
Mark Treichel Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
In 33 years at the federal agency known as the National Credit Union Administration, Mark led the agency as Executive Director after starting at the entry level. His varied positions at every level give him a unique perspective on all things NCUA.
He “changed teams” and is now in his fourth year of consulting with NCUA credit unions so they save time and money. He has two credit union educational podcasts: With Flying Colors and Credit Union Regulatory Guidance.
His clients consider his team as secret weapons in the regulatory battles they face every year.
BOOK A STRATEGY CALL WITH ROCHELLE 
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

Can you build a six to seven figure Soloist business doing the opposite of what “the experts” recommend? Consultant Kris Jennings has created exactly that by forging her own path:
How her “tiny, tiny” email list delivered over $1 million in revenue (and provides a vehicle to nurture key referral relationships).
How she thinks about and serves her list (hint: it’s exactly the opposite of what most every email marketer recommends).
What she does with advice from experts and “gurus”.
How she measures success—and how her metrics have changed as her business matures.
The evolution of her risk-taking philosophy in business—and what elements must be present for her to say an unqualified “yes”.
LINKS
Kris Jennings Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
With nearly thirty years of experience, Kris Jennings’ work has helped more than a million people change. From large technology implementations to digital products for Type 2 diabetes, she designs ways to help people take small steps forward.
She has run a consulting and advisory business since 2012 and her clients include Fortune 100 global organizations. She now primarily supports change leaders and project teams. Her first book will be released this fall (2024).
She holds a bachelor's degree from The Medill School of Journalism at Northwestern University. 
Kris and her husband live in Minneapolis, Minnesota with their two delightfully curious, mischievous kittens. She dedicates time each year to bucket list adventure travel with their two young adult sons.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

You’ve got a bookkeeper, a CPA, maybe even a CFO/strategic financial resource for your business—when and where does personal financial planning fit in? Advice-only financial planner and author Sean Mullaney walks us through financial planning for Soloists:
The types of financial advisors Soloists are likely to encounter—how they work and are compensated (and why that matters).
The signs that tell Soloists you’ll likely get value from engaging a personal financial advisor.
How to get started and identify potential planners that will meet your needs (and why geography just doesn’t matter anymore).
One key question to ask any financial advisor candidate to assess whether they might be a fit.
Why a Solo 401(k) often beats a SEP IRA for tax-advantaged retirement savings.
LINKS
Sean Mullaney Blog | Book | LinkedIn | YouTube | Twitter
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Sean Mullaney is an advice-only financial planner and the President of Mullaney Financial & Tax, Inc. Through Mullaney Financial & Tax, Sean provides advice-only financial planning for a flat fee. Sean writes the Plutus Award winning blog FITaxGuy.com on the intersection of tax and financial independence. He also has a personal finance YouTube channel and wrote Solo 401(k): The Solopreneur’s Retirement Account. 
DISCLAIMER
This discussion is intended to be for general educational purposes and is not tax, legal, or investment advice for any individual. Rochelle and The Soloist Life podcast do not endorse Sean Mullaney, Mullaney Financial & Tax, Inc. and their services.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
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