130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow Experts On The Wire (An SEO Podcast!)

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.

I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?

Topics In This Episode Include:



* How is AI affecting informational queries?

* What the ancient steel and iron industry has to do with content

* Is it worth still investing in content marketing?

* How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?

* Challenges for new people entering the SEO space

* And lots more…



Listen Now!



Related Episodes You Might Like



* Surviving SEO in an AI World w/Sara Taher

* SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow



Tools Mentioned



* Chat GPT

* Gemini

* SearchPilot

* Content Aced (50% off – affiliate link)



Articles, Resources, and Links Mentioned



* https://www.perplexity.ai/

* Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro

* Google Anti-Trust Trial Documents

* Women in Tech SEO



Find Will Online



* Will on LinkedIn

* Will on Twitter