31 min

187: Category Creation & What Sets You Apart From Competitors The Sales Hacker Podcast

    • Careers

In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.
What You’ll Learn


What’s surprising about starting a company today
The virtual meeting space has barely begun to evolve
Articulating your product in a way that creates a category
How to differentiate in a crowded environment


Show Agenda and Timestamps


About Veronika Riederle & Demodesk [2:20]
What’s surprising about founding a company today [8:25]
Why we should disrupt human communication [13:08]
Differentiating your company in a competitive environment [15:30]
Making gender in leadership a less controversial topic [22:45]
Paying it forward [24:50]
Sam’s Corner [27:30]

In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.
What You’ll Learn


What’s surprising about starting a company today
The virtual meeting space has barely begun to evolve
Articulating your product in a way that creates a category
How to differentiate in a crowded environment


Show Agenda and Timestamps


About Veronika Riederle & Demodesk [2:20]
What’s surprising about founding a company today [8:25]
Why we should disrupt human communication [13:08]
Differentiating your company in a competitive environment [15:30]
Making gender in leadership a less controversial topic [22:45]
Paying it forward [24:50]
Sam’s Corner [27:30]

31 min