196. The Importance of a Marketing Strategy and How Starbucks Crafted Theirs Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva

What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand!

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Starbucks' Campaign I mentioned:

Meet Me At Starbucks (2014)

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