The Retail Influencer 20/CENT Retail

The Colruyt Group is testing an electric tractor. Not in a supermarket, of course, but in the Group's orchards and vineyards. So why is this test so important to the Group's sustainability and efficiency strategy?
To answer these questions, Kim Vancauwenberghe, Manager of the Innovation Hub of the Colruyt Group, spoke to the Retail Influencer.

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This week’s chat is with Bart Janssen, General Manager North Europe at ACER.
Together we examine the company’s road to market approach in the region. We also discuss about sustainability topics such as carbon neutrality targets or end-of-life of products to name a few. A quite interesting discussion with very honest and open responses from our guest.

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The LEOO (Les Entreprises de l'Optique Ophtalmique) is once again organizing the Manufacture Tour on June 3. This initiative aims to increase opticians' knowledge of the origins, history and manufacturing methods of frames, lenses and accessories produced by French manufacturers. Laure-Anne Copel, General Secretary of LEOO, spoke to the Retail Influencer to tell more about the day, and to remind us that opticians from all countries are welcome to attend.
Further information and registration via https://www.manufacture.tours

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Imagine earning money for cooking at home. It sounds a little improbable, but that's what Carrefour Belgium is proposing today by teaming up with Coco Cooking, an app that pays its users when they cook.

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How to appeal to customers' senses with digital solutions? That's the theme of this episode with Mat Wilde from Mood Media in which we look at some examples of solutions that aim to create a brand identity and enhance the customer experience. At the end of the episode, we even discuss the human aspect, which remains an essential element in any interaction, even a digital one.

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In retail, wine is unique. Brands don’t dominate the category but the product does. Therefore building a brand is quite an achievement. In this episode of the Retail influencer, Vincent Panneels chats with Javiera Vial Wünkhaus from VSPT Wine and Olivier Lejeune from Schenk Benelux about how Gato Negro built a name, developed itself and became a successful wine brand on the market.

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