Jeff is not a life coach, a guru, a preacher or a “thought leader.” He has not held a certification in years, and laughs about the times he put close to a dozen letters after his name on a business card and the agonizing time spent deciding which order they “should” go in. He is not a “#1 Best Selling Author on Amazon,” nor has he ever had his photo taken in front of rented mansions or exotic European sports cars. He does not sit on corporate boards and has never spoken at TedX
He has not appeared on the Joe Rogan Podcast, never been listed in any publications you can read at the airport, has never appeared on daytime television shows and does not sport a 6-pack of abs. He is not a millionaire, does not live in a house that would impress the right crowd and is definitely way behind the Jones’
Who Jeff Is:
Jeff sees the world in a different way than the masses. He started actively ignoring the corporate news over a decade ago, has never binged a show and doesn’t have a Netflix subscription. He believes that the mainstream is a bad place to be or think, conventional wisdom is overrated and tradition is simply peer pressure from dead people.
He is a passionate advocate for small businesses and entrepreneurs and regularly loses followers and friends for his opinions. He was one of the first handful of full time personal trainers in the Detroit area in the early 2000’s and spent the better parts of the next two decades as an owner and operator of gyms, studios and personal training businesses.
He carries a strong belief in himself and in the potential of others, along with the regular acknowledgement of his own failures and the inevitable humanity of himself and others. His outlook has been strongly influenced by a wide variety of sources from the Toltecs to the Stoics to Alder to Camus to Bukowski. He strives to hold strong opinions loosely and constantly be challenging the way he orientates and observes the world.
Jeff believes in the power of the written and spoken word, original ideas and the strength of social media and technology to create connections with like minded people all over the world. He has coached and consulted with people on several continents and is known to turn on his camera and shoot a “one take” live video describing a lesson he’s learned or an experience he wants to share.
Jeff has “failed” more times than most would care to admit and has gone against himself and those he cares deeply about enough for several lifetimes. Those deep lessons have caused him to share his stories and outlook with the world in the hopes of helping others avoid the same behaviors and elevate their consciousness. He is a strong believer in mediation, cold therapy, breath work, float tanks and a number of other means of achieving altered states of consciousness as a means of self elevation
He lives in Detroit, Michigan, has 3 children and a very respectable collection of baseball caps. He has a wide variety of interests from fitness to golf to cooking to craft beers and spirits to reading. He will occasionally write about himself in the third person, tongue firmly planted in cheek and a smile on his face.
Jeff is available for private and group leadership coaching, as well as extremely limited business and marketing consulting.