1 hr 6 min
#40 | Jeremy May | NICE | Disrupting a Traditional Industry Unboxing with Harry McInley
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- Personal Journals
Jeremy is the Co-founder of Nice Drinks, who have disrupted the wine industry with a canned wine drink. Before starting Nice, Jeremy was the Head of International Markets at Propercorn, supporting their international expansion.
Round 1: Why Jeremy started Nice and where the idea came from. How to innovate without disrespecting tradition.
Round 2: The challenges of questioning strongly ingrained consumer behaviour around drinking.
Round 3: The thought process behind the ‘Nice’ brand.Final Round: The dangers of polarisation, cancel culture and wokeism.
Check out Nice: https://nice-drinks.co.uk/
Jeremy is the Co-founder of Nice Drinks, who have disrupted the wine industry with a canned wine drink. Before starting Nice, Jeremy was the Head of International Markets at Propercorn, supporting their international expansion.
Round 1: Why Jeremy started Nice and where the idea came from. How to innovate without disrespecting tradition.
Round 2: The challenges of questioning strongly ingrained consumer behaviour around drinking.
Round 3: The thought process behind the ‘Nice’ brand.Final Round: The dangers of polarisation, cancel culture and wokeism.
Check out Nice: https://nice-drinks.co.uk/
1 hr 6 min