#490 Why Every Main Street Business Owner Should Be A SPARTAN w/ Joe De Sena Main Street Business

In this episode of the Main Street Business Podcast, hosts Mark J Kohler and Mat Sorensen welcome renowned entrepreneur and industry leader, Joe De Sena. 

Together, they unpack Joe’s journey to building Spartan, a powerhouse endurance sports brand, and how business owners can overcome obstacles in order to achieve the same level of success.
Here's what you can look forward to in this episode:
Joe shares the origin story of the Spartan race concept and its evolution over time.Joe discusses the impact of participating in Spartan races for individuals and business teams.He underlines the importance of prioritization, commitment, and discipline in achieving goals.Joe explains how to face challenges head-on and applies lessons learned from Spartan races to business obstacles.He emphasizes using Spartan core values for business growth and development, fostering honesty, discipline, and accountability.Compares ancient business principles to modern-day entrepreneurial values and commitments. Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute demo. You don't want to miss this! Secure your tickets for the most significant tax & legal event of the year: Tax and Legal 360 Curious what my new certification is all about? Learn More Looking to connect with a rock star law firm? KKOS is only a click away! Grab my FREE Ultimate Tax Strategy Guide HERE! Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!