#7: Are You Building a Business or a Brand‪?‬ Beyond the Practice™ with Brandi Matthews

In this episode, Brandi Matthews discusses the difference between building a brand versus building a business. And debunking the notion about creating a perfect image of your brand based only on colors and fonts. And why you should strive to create a values-based personal brand. 
Why you should think about your business as a baby. [1:55] Building a business versus building a brand. [4:33]What does building a personal brand means to a therapist and why it is very important. [5:27]  Your thoughts and opinions matter! 
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LinkedIn: linkedin.com/in/brandimorganmatthews/
Email: brandi@brandimatthews.consulting
Website link: brandimatthews.consulting/podcast