A Third Eye View of Emerging Markets Tassos Stassopoulos

Emerging Market are changing fast, but while some topics and challenges might be shared with the developed world, the solutions are often starkly different. In this podcast Mike Ivatt discusses with Tassos Stassopoulos the growing importance of environmental awareness in Emerging Markets, and why EMs might be better placed to find the answers to environmental challenges. They also discuss the trends to watch in the years ahead, and where the Trinetra team will be heading for their next Immersions research visits.

India’s consumer patterns are shifting faster than ever, accelerated by a changing post-Covid mindset. To ensure these trends and cultural behaviours are fully understood, our team is heading back to India in December 2022 for an ethnographic research study.
In this podcast Tassos Stassopoulos and Gita Ghate, Managing Director of ethnographic research firm Third Eye discuss the changing mindset of Indian consumers and possible areas for the study.

Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever.

Which new habits will remain post COVID, how are consumers reacting to rising inflation and why have the pets come in from the cold? Tassos Stassopoulos shares the insights from his recent immersion trip to Brazil and discusses the wide-reaching impact of the digital banking revolution sweeping Latin America’s largest economy.

Covid-19 has fundamentally changed the world, our habits and behaviours. How do you distinguish between consumer trends which are set for the long-term and those which will evaporate once the pandemic recedes? Mike Ivatt and Tassos Stassopoulos discuss finding trends in an anxious and socially distanced world, using digital ethnography. 

It is often assumed that growth in Emerging Markets stems from the expanding youth population. On-the-ground insights, however, point to an overlooked longevity dividend, where people in urban areas carry on working to an older age, even starting new businesses or careers, in order to continue making connections and contributing and earning the respect that was previously given by virtue of age alone. In this podcast recorded in late 2019, before COVID-19, Tassos Stassopoulos discusses on-the-ground insights, and what it means for EM investment, with Gita Ghate, founder of Third Eye, an Indian Ethnographic Research Firm.