Achieving Breakthrough Growth for Your Business Pete Talbott & Andrew Ballard
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- Business
Features the latest marketing and advertising news, trends, tips and best practices
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Messaging that Generates Revenue : Episode 1
Most advertising programs fail to generate a positive return on investment; however, if you create the right message, you will generate revenues for your business. This Podcast provides an overview of the three imperatives to crafting messages that generate cash: 1) understanding your customers’ values, 2) understanding what your competitors are focused on, and 3) to develop a unique value proposition that distinguishes you from key competitors.
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How to Target the Right Market : Episode 1
Most businesses fragment their marketing and advertising budget. This is the case becasue of targeting the wrong segment or far too broad a market to have an impact. Pete Talbott and Andrew Ballard explain a simple process on how to improve your target marketing. And this process will significantly improve your return on investment.