53 episodes
Adventures in Marketing Gwen Montoya
-
- Business
Adventures in Marketing is your bite-sized guide through the world of marketing strategy, tools, and resources for small businesses.
Think of it as an adventure, not a chore! Marketing doesn't have to be scary, and we'll explore your options together!
We'll talk about bi picture marketing strategy, SEO (search engine optimization), email marketing, social media (including Instagram, TikTok, and more), lead generation, analytics, your website, and so much more! And all through the lens of making marketing understandable and accessible to small business owners like you!
-
From Browsing to Buying: Turning Website Visitors into Customers
Let's explore practical ways to convert casual website visitors into committed customers. Learn how to optimize your website's layout, navigation, and content to enhance user experience and boost conversion rates.
-
Dealing with Unsupportive Friends and Family
What do you do when friends and family aren't supportive of your business?
-
Getting Your Groove Back
Let's talk about what to do when you're groove has gone on vacation, but you still have a business to run.
-
Deep Dive into the Instagram Algorithm
Gwen shares insights and tips for getting the best results on Instagram and how the algorithm works.
-
Funding Resources for Small Businesses
Let's talk about funding resources for small businesses including grants, loans, microloans, and crowdfunding.
-
Creating Content with Purpose
Learn why creating content with purpose will always be more effective than posting and hoping for the best.