Agents of Change | B2B Agencies Best Practices Leadtail Studios

🚀 Welcome to another episode of Agents of Change, the go-to podcast for future-focused insights in B2B marketing. Join your host, Danielle O'Neil, as she welcomes Tiffany, a seasoned B2B marketing strategist from Power Digital Marketing, to delve deep into the evolving world of sales and marketing integration.

🔗 Don't miss the in-depth discussions on how B2B companies can reduce friction between sales and marketing teams to drive unparalleled growth. Whether you’re a marketing professional, business leader, or sales strategist, this episode offers practical tips and strategic insights that will help you harness the full potential of your team.

🎯 Key Highlights:

The Crucial Role of Cold Outreach: Discover why mastering cold outreach can make you the most crucial messaging asset in your company.

Sales to Marketing Transition: Tiffany discusses her seamless transition from sales to marketing and how it offers a unique perspective on generating and nurturing leads.

Strategic Marketing Alignment: Learn how aligning sales and marketing strategies can significantly enhance deal velocity and revenue.

Building a Recognizable Brand: Insights on why establishing a strong brand presence before sales interaction simplifies the sales process and boosts efficiency.

Educational Role of Marketers: Explore the importance of educating clients about consistent branding and messaging to set the stage for customer interactions.

👀 Watch, learn, and be inspired to transform your approach to B2B marketing and sales. For more insights and episodes, subscribe to our channel and hit the bell icon to stay updated!

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Show Notes:

0:00 - Introduction
1:04 - Tiffany’s Journey from Sales to Marketing
2:13 - The Value of Cold Outreach in B2B
4:30 - Aligning Sales and Marketing Strategies
6:30 - Enhancing Deal Velocity Through Marketing
11:21 - Building and Leveraging a Strong Brand
12:27 - Educating Clients on Consistent Branding and Messaging
18:41 - Conclusion and Final Thoughts

Discover why consistency across platforms is non-negotiable, the art of aligning different departments for a seamless user journey, and the innovative strategies for ensuring a frictionless user experience. Doug Hughmanick and Danielle also explores the fascinating realm of immersive instruction and mixed reality, revealing how these technologies are redefining engagement and education in the digital age.

ANML is a studio specializing in digital products, web and brand, that would be awesome. Learn more at https://www.anml.com/

🎧 Tune in to unearth:

- The critical importance of starting with a solid core user experience before branching out.
- Effective leadership in overseeing cohesive brand journeys.
- Practical strategies for aligning product and marketing visions.
- The significance of maintaining voice and branding consistency across all platforms.
- Future trends in branding, including immersive instruction and mixed reality.

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0:00 - Introduction
1:07 - Branding from the Inside Out
3:36 - Leadership and Ownership of Brand Journey
5:17 - Aligning Departments for Cohesion
6:32 - Change Our Social Voice
8:06 - Consistency Across Platforms
9:30 - Biggest Branding Mistakes
11:25 - Strategies for Streamlining User Experience
13:08 - Learning from Competitors
15:39 - Looking Beyond Competitors
18:09 - Immersive Instruction and Mixed Reality Insights
21:54 - What Marketer's Need to Take Away
23:57 - Exciting Trends in the Industry

In this episode of Agents of Change, we dive deep into the evolving landscape of content marketing with Casey Nobile, SVP and Head of Content at Skyward.

Join us as we explore the concept of connected storytelling and its vital role in ensuring that all content is interlinked, aligning with the core narrative of a brand. Discover strategies for navigating the fragmented content landscape, maintaining quality while scaling quantity, and incorporating brand purpose into content creation. Casey shares valuable insights into emerging trends, including the integration of AI and its impact on personalized distribution. Whether you're a seasoned marketer or a budding content creator, this conversation offers actionable advice for adapting to the ever-evolving world of content marketing.

Are your clients ready to move at the speed of social?

On this episode of Agents of Change, Danielle O'Neil is joined by JS Stansel, an award winning Freelance Social Media Strategist, Speaker and Consultant, to discuss how to adapt to changes on social platforms and content, social media marketing strategies and platforms, and how to keep up on social in a rapidly changing world. All of this and more in this episode of Agents of Change.

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CONNECT with us at:
Website: https://leadtail.com/
Leadtail TV: https://www.leadtailtv.com/
LinkedIn: https://www.linkedin.com/company/lead...
Twitter: https://twitter.com/leadtail
Facebook: https://www.facebook.com/Leadtail/
Instagram: https://www.instagram.com/leadtail/

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00:00 Coming up in this episode...
00:36 Intros
01:40 How to Manage Client's FOMO on New Platforms
06:30 Adapting to a New Social Media Ecosystem
08:30 Getting Your Clients to Embrace New Types of Content
11:15 Having the Hard Conversations with Your Clients
19:26 When is Less More for Your Clients on Social?
21:30 How to Keep Your Mind Fresh for Social
23:53 What is Jon-Stephen Working on Right Now?
24:38 Wrapping up

In this episode of Agents of Change, Gabriel Gomez joins us to talk about strategies for a Consumer-First B2B World. This world is where companies focus on their customers first, and everything is done to ensure that the customer has the best possible experience. We'll be discussing topics such as B2B and B2C marketing, social media marketing, and how to use consumer-focused technology in your business. By the end of this video, you'll have a better understanding of how to reach your target audience using modern marketing techniques whether you are a B2B or B2C business.

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CONNECT with us at:
Website: https://leadtail.com/
Leadtail TV: https://www.leadtailtv.com/
LinkedIn: https://www.linkedin.com/company/lead...
Twitter: https://twitter.com/leadtail
Facebook: https://www.facebook.com/Leadtail/
Instagram: https://www.instagram.com/leadtail/

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00:00 Introductions
01:57 The Marketing Evolution in B2C and B2B Audiences
03:23 What Audiences B2B Marketers are Missing Out On
05:15 B2B Approaches Marketers Should Be Taking
07:11 Should B2B Marketers Refine Their Strategies
08:40 Keeping People in Mind as B2B Marketers
10:27 Ideas to Bring Into the B2B Landscape from B2C
13:00 Embracing the Fun Side of B2B Marketing
15:22 Getting the Buy In
18:30 What Should B2C Remove From Their Strategy
22:27 Getting a Healthy Channel Mix
24:25 Social Media Not Being the Silver Bullet
25:54 Outro

Join us as we dive into a conversation with Amit Bivas, a seasoned global marketing executive with over 15 years of B2B marketing experience. We explore the concepts of Product-Led Growth (PLG) and Sales-Led Growth (SLG), uncovering the commonalities and differences between these strategies. Discover how PLG harnesses user-centric experiences, while SLG relies on human interaction and traditional business approaches. Gain insights into the evolving buyer's journey and the role of personas in shaping marketing strategies. Tune in for a thought-provoking discussion on the future of B2B marketing. All of this and more on this episode of Agents of Change, brought to you by Leadtail.

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CONNECT with us at:
Website: https://leadtail.com/
Leadtail TV: https://www.leadtailtv.com/
LinkedIn: https://www.linkedin.com/company/lead...
Twitter: https://twitter.com/leadtail
Facebook: https://www.facebook.com/Leadtail/
Instagram: https://www.instagram.com/leadtail/

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Show Notes:
00:00 Introductions
01:58 Product-led Growth vs. Sales-led Growth
04:33 The Nature of PLG vs. SLG
06:39 Marketing's Role in PLG and SLG
09:25 Shifting Buyer Behaviors
13:14 The Content Approach in PLG vs. SLG
15:31 What Drives The Decision to be PLG or SLG?
17:04 How Companies Can Transition to PLG
20:10 How Amit is Navigating his "Time Debt"
26:07 Balancing Life's Elements