Answers in Action American Marketing Association
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- Business
Podcast by American Marketing Association
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Ads from Super Bowl LIV
Sarah and Steve review the commercials from Super Bowl LIV. What were some of the hottest trends this year? Nostalgia, ensembles and celebrity couples.
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New Season Coming Soon
We're coming back with a brand new season of the Answers in Action podcast! Tune in for the first episode on Monday, Feb. 3, to hear Sarah and Steve recap commercials from Super Bowl LIV.
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Episode No. 46: Political campaign ads may have ironic side effects
Clayton Critcher, an associate professor at the University of California, Berkeley, discusses his research that found mandatory candidate endorsements may incentivize nastiness (more here: http://bit.ly/candidateEndorsement). Plus recent political ad news about President Trump, social media bots and a voting pop-up for millennials.
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Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises
What's scarier than a brand crisis? For our special Halloween episode, we talk with Jamie Singer, senior vice president on the crisis and risk team at Edelman in Chicago.
Reports mentioned in this episode:
CMO Survey: bit.ly/cmosurvey2018
Edelman Earned Brand: bit.ly/earnedbrand2018 -
Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again
Jellyvision CMO Bob Armour discusses how he handles step five of the problem-solving process: reviewing the results, analyzing the future and trying again.
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Problem-Solving Series STEP 4: Finding and Implementing the Solution
Orbitz Brand Director Carey Malloy talks with Sarah about the fourth step in the problem-solving process: finding and implementing the solution.