Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For Managing Marketing

Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI.
Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it increases customer value.
While AI promises to have a huge impact on technology generally and marketing technology specifically, a revolution is happening in the MarTech space that will demand the attention of marketing leaders everywhere. And that is a process of detangling the tech mess many organisations find themselves in today.
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Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.