8 episodes

Barbells and Business is a podcast created to document REAL experiences, trials and errors, success and real advice straight from the source. A club owner and office manager share their advice and insight on what you can do to help grow your fitness business in all aspects. We also interview other fitness business owners and entrepreneurs on their experiences as well on what they have learned, succeeded at and what helps them continue to grow. In this podcast you will find tips on marketing, sales strategies, utilizing social media, finances and much more!

Barbells and Business | Mike Andes & Sammy Anderson Mike Andes & Sammy Anderson

    • Business

Barbells and Business is a podcast created to document REAL experiences, trials and errors, success and real advice straight from the source. A club owner and office manager share their advice and insight on what you can do to help grow your fitness business in all aspects. We also interview other fitness business owners and entrepreneurs on their experiences as well on what they have learned, succeeded at and what helps them continue to grow. In this podcast you will find tips on marketing, sales strategies, utilizing social media, finances and much more!

    Ep. 8: Healthy For The Holidays

    Ep. 8: Healthy For The Holidays

    Welcome to Episode 8!
    In this episode Sammy shares the promotion idea that they are running at their club called "Healthy for the Holidays" to help boost engagement, membership and overall activity/accountability for the members during the Holiday season - right before the New Year rolls around!

    • 7 min
    Ep. 7: Increase Your PT Profits by Switching to a Subscription Model

    Ep. 7: Increase Your PT Profits by Switching to a Subscription Model

    In this episode Mike and Sammy talk about the results of switching from selling personal training "packages" and selling "per session" to creating more of a subscription/membership model with personal training. 
    The progress in the last few months have improved tremendously, as well as the culture of personal training in the club. 
    Other topics discussed:
    -Obstacles switching to membership model with current training clients
    -Increasing the value of personal training in the gym
    -Building the culture of being a "Training Facility"
    -How we are utilizing certain programs/events to convert members into training clients

    • 25 min
    Ep. 6: Club Updates & Feeling Successful feat. Heather Nelson

    Ep. 6: Club Updates & Feeling Successful feat. Heather Nelson

    Heather Nelson is one of our personal trainers who had experienced the club for quite some time before our new ownership! In this episode, Sammy chats with Heather about what has really changed in the last few months-from club design & new equipment, to club culture & the energy of the team.
    Some of the topics we discussed:
    -Club culture
    -Club changes internally/externally
    -Being heard and feeling successful as staff
    -The biggest difference she feels as a staff member overall

    • 19 min
    Ep. 5: Let's Talk Fitness Consultations

    Ep. 5: Let's Talk Fitness Consultations

    In this episode Sammy Anderson talks all about Fitness Consultations:
    -When to mention the fitness consultation to a potential member
    -How to pitch the fitness consultation and what to say
    -Explaining why we provide a fitness consultation and go over the benefits of meeting with a personal trainer
    -Tips on not only setting up the consultations, but making sure your consultations show up

    • 9 min
    Credit Cards vs. Electic Funds Transfer: Which are you taking and why does it matter?

    Credit Cards vs. Electic Funds Transfer: Which are you taking and why does it matter?

    In this episode Mike and Sammy cover why you SHOULD be using EFT (electronic funds transfer) transactions over credit cards, cash, or checks for your recurring memberships.
    -Pros/cons of credit cards, cash, checks and EFT transactions
    -Recurring memberships vs. one month membership
    -Member commitment and how these types of transactions plays a role
    -Processing fees
    -How to make EFT a requirement and other options for the member

    • 14 min
    How to close 79% of your walk-ins

    How to close 79% of your walk-ins

    How the heck did we close 79% of our walk-ins in the month of AUGUST?!
    In this episode we go over our numbers for the month: leads, walk-ins, schedule appointments, etc. and explain our approach with each potential member. You will learn EXACTLY what we do from meeting the potential member, to taking them on a tour, our verbiage and our thoughts behind why these strategies work and what you can do to implement them at your club!

    • 21 min

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