47 episodes

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

Beating The Drum Margot Leong

    • Business

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

    Reflecting On Customer Advocacy’s Evolution and What’s Coming Next with Deena Zenyk

    Reflecting On Customer Advocacy’s Evolution and What’s Coming Next with Deena Zenyk

    Deena Zenyk is the Co-Founder and Managing Partner at The Captivate Collective and the co-author of The Messenger is The Message, a book devoted to the power of advocate marketing. She shares how she explains the value of customer advocacy to skeptics, how the practice has evolved from when her book first came out in...

    • 34 min
    How To Engage The C-Suite For Thought Leadership Opportunities with Trish Borrmann

    How To Engage The C-Suite For Thought Leadership Opportunities with Trish Borrmann

    Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite customers to participate in thought leadership opportunities. We talked about the channels she utilizes to reach the C-suite, what to keep in mind when working with...

    • 25 min
    The Importance of Showcasing Your Customer’s Customer with Daryl Stickley

    The Importance of Showcasing Your Customer’s Customer with Daryl Stickley

    Daryl Stickley is the Founder of Rich Interactive, a corporate storytelling and customer advocacy agency that has worked with global brands like Microsoft, Adobe and Accenture. Something he said early in our conversation really resonated with me, which is that it’s easy for organizations to get tunnel vision around their value proposition, when it’s really...

    • 30 min
    Tips For Your First 6 Months As a New Customer Marketer with Imaan Virani

    Tips For Your First 6 Months As a New Customer Marketer with Imaan Virani

    Imaan Virani is the Global Customer Marketing Manager at Adthena. She started off in the consumer marketing world at General Mills, then moved into product marketing and customer marketing in the tech world. We talk about how to lay the groundwork for the first several months in a new role, the resources she leaned on...

    • 27 min
    Why Behavior Change is Key to Measuring Your Retention Efforts with Janet Dulsky

    Why Behavior Change is Key to Measuring Your Retention Efforts with Janet Dulsky

    Janet Dulsky is the Director, Global Retention Marketing, Adobe. Janet describes her team as the “marketing arm” for customer success and has a cutting-edge approach to engagement. She shares why their framework starts and ends with talking to customers, how email and in-product guidance have become some of their strongest channels, and why behavior change...

    • 38 min
    How Your Advocacy Program Can Generate Outsized Returns with Maria Sturgeon

    How Your Advocacy Program Can Generate Outsized Returns with Maria Sturgeon

    Maria Sturgeon is the Program Director, Peer Advantage, Customer Advocacy at Teradata. She manages their Peer Advantage Program, which has been in existence for over 20 years and is considered to be one of the top marketing programs at the company for the sheer amount of value that it generates. On this episode, we cover:...

    • 32 min

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