70 episodes

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

Beating The Drum Margot Leong

    • Business

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

    Improving and Unifying The Post-Sales Experience at a Large Enterprise Company with Juliana Roxa

    Improving and Unifying The Post-Sales Experience at a Large Enterprise Company with Juliana Roxa

    Juliana Roxa is the GSI Workforce Strategy and Communications Lead at AWS. Prior to that, she was Global Customer Marketing Director & Executive Communications Lead at SAP, where she led the charge to unify the post-sales experience and build the customer marketing function from the ground up. Mapping out customer journeys can be a considerable undertaking...

    • 35 min
    The Importance of Leading With The Relationship Instead of The Ask with Jeanne Talbot

    The Importance of Leading With The Relationship Instead of The Ask with Jeanne Talbot

    On this episode, we were joined by Jeanne Talbot, a customer marketing and communications leader that has worked at companies like CloudBees, Lexmark International and Intel. She has a unique perspective due to her background in PR and customer marketing and came on the show to share some creative ways to build relationships that can...

    • 31 min
    Lessons From A Unique Career Trajectory and Why Your “How” Is Important with Jessica Walker McFarland

    Lessons From A Unique Career Trajectory and Why Your “How” Is Important with Jessica Walker McFarland

    Jessica Walker McFarland is Head of Global Customer Advocacy and Executive Programs at Rubrik. We actually did something out of the ordinary for this episode in that we didn’t talk about advocacy or customer marketing—we focused the conversation on her unique career trajectory and what she’s learned as a result. Jessica has mostly stayed at...

    • 32 min
    Tips For Launching and Promoting Your Customer Training and Certification Programs with Jill Liles

    Tips For Launching and Promoting Your Customer Training and Certification Programs with Jill Liles

    Jill Liles is the Marketing Director at Nutanix University, which is Nutanix’s training and certification program. She breaks down the exact steps it took to bring this vision to life and what she focused on in the first six months, how to ensure programs like these also support your corporate direction and the metrics they...

    • 40 min
    Our Favorite Examples of Modern B2B Customer Storytelling with Theo Hopkinson

    Our Favorite Examples of Modern B2B Customer Storytelling with Theo Hopkinson

    We’re excited to have customer marketing leader, Theo Hopkinson, on the show. Theo was previously Head of Customer Advocacy at Fivetran, as well as VP of Digital at Archetype, a brand agency, and has spent his career working on the agency side. He’s a super creative guy and very passionate about brand building. So for this conversation,...

    • 41 min
    Adding Subject Matter Experts To Your Team and Nurturing Long-term Cross-Functional Relationships with Janet Dulsky

    Adding Subject Matter Experts To Your Team and Nurturing Long-term Cross-Functional Relationships with Janet Dulsky

    Janet Dulsky is the Director of Retention Marketing at Adobe. Customer marketing teams have historically been on the smaller side, but as the role is gaining popularity, team sizes have been growing to match. I’m interested in how customer marketing leaders are structuring their teams and the thought processes behind that, which is why I...

    • 43 min

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