25 episodes

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

Beating The Dru‪m‬ Margot Leong

    • Marketing

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

    What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson

    What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson

    “There’s a lot more clarity we can bring to our B2B programs to make sure that people understand, like, yes, when I do this, I will be able to have these opportunities. And when I put a value proposition out there that the customers are going to get chances to do X, Y, and Z,...

    • 44 min
    The Importance of Having a 360° View of Your Customer with Cynthia Hester

    The Importance of Having a 360° View of Your Customer with Cynthia Hester

    “We need all those people talking to each other, talking to us, so we get a really good sense of: what the right story is, and then how to get to that goal.” – Cynthia Hester Cynthia Hester is the Director, Global Customer Programs at Google Cloud. She has over twenty years of experience in...

    • 1 hr 8 min
    Happy Holidays! A Little Message from Yours Truly

    Happy Holidays! A Little Message from Yours Truly

    Happy Holidays, BTD-ers! (I’ll have to find a better name for this at some point.) Margot here. Hope you’re all staying safe and healthy right now. I wanted to let you know that the show will be going on a short hiatus during the holidays, with new episodes coming in 2021. I’ll be spending much of...

    • 2 min
    How to Create Relevance and Boost Your Team’s Visibility with Zoe Meyer

    How to Create Relevance and Boost Your Team’s Visibility with Zoe Meyer

    “Have you raised your hand for stretch opportunities to try something outside of the box or outside of your comfort zone? It’s that type of relevance that brings attention to you as a potential person who can be promoted within the organization.” – Zoe Meyer Zoe Meyer is the Customer Engagement & Operations Lead for...

    • 37 min
    Customer Engagement Lessons From My Time in Customer Success with Christina Prudent

    Customer Engagement Lessons From My Time in Customer Success with Christina Prudent

    “It’s about really having that open line of communication between yourself and the CX team, so that you’re always on the same page.” – Christina Prudent Christina Prudent is the Senior Customer Marketing Manager at FullStory. Previously, she worked in customer marketing at companies like Talkdesk and NICE inContact, but also spent some time in...

    • 36 min
    Lessons Learned From 400+ Executive Briefings with Lisa Bregante

    Lessons Learned From 400+ Executive Briefings with Lisa Bregante

    “No matter what your title is, you have a voice at the table.” – Lisa Bregante Lisa Bregante is the Group Manager, Customer Marketing at PagerDuty. We covered a wide range of topics, including how her experience facilitating executive briefings helped prepare her for her current role, as well as what she’s learned moving from...

    • 39 min

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