
Behind the Curtain at Front Pack — Our Growth Numbers, the Rut Run Docuseries, and News
In this episode, Scott and Anthony step away from the guest chair and turn the mic on themselves.
Three months into building Front Pack as a media company, we share the real numbers — website traffic, newsletter growth, and the open-rate jump that came from switching platforms.
We also go inside our newest project: a docuseries following Anthony's first-ever trail race, the Rut Run 50K in Big Sky, Montana, including how we're structuring the episodes, chasing a title sponsor, and what it actually costs to shoot something like this from scratch.
Then we break down three stories shaping the industry right now: Garmin's acquisition of TrainingPeaks and TrainHeroic (and what it might mean if you're not on a Garmin), Fuel Goods' new personalized training and nutrition platform, and the just-announced Nike x Hyperice Air Zoom Hyper Slide recovery shoe.
If you've ever wondered what it actually takes to build a media brand in endurance sports from the ground up, dive in.
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Read more - https://frontpacksports.com/
Interested in the news, gear, trends, and athletes changing endurance sports. Follow Front Pack Sports on Instagram @FrontPackSports.
https://www.instagram.com/frontpacksports/
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- Published31 July 2026 at 05:00 UTC