27 min

Best Practices for Driving Channel Sales with Christian Alvarez Channel Voices

    • Management

I've had a lot of fun speaking with Christian Alvarez - Senior Vice President of Worldwide Channels at Nutanix. 
Christian tells us about his proven strategies to drive sales through channel. We learn how these strategies differ between the traditional software vendor and a SaaS vendor.
He shares his knowledge and experience on what type of partner incentives have the biggest impact on new logo acquisition as well as increasing wallet share from existing channel customers
Christian also gives us his TOP 3 tips for driving channel sales. 
External Links:
Christian's LinkedIn Profile
CRN Article Link
Nutanix’s global channel chief Christian Alvarez talks to CRN about its new distributor partner program, its new “percent” partnership with Supermicro and how channel incentives could be “disaggregated” in the future. 
Nutanix's Elevate Partner Program
Channel Voices Podcast on the web:
ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.

I've had a lot of fun speaking with Christian Alvarez - Senior Vice President of Worldwide Channels at Nutanix. 
Christian tells us about his proven strategies to drive sales through channel. We learn how these strategies differ between the traditional software vendor and a SaaS vendor.
He shares his knowledge and experience on what type of partner incentives have the biggest impact on new logo acquisition as well as increasing wallet share from existing channel customers
Christian also gives us his TOP 3 tips for driving channel sales. 
External Links:
Christian's LinkedIn Profile
CRN Article Link
Nutanix’s global channel chief Christian Alvarez talks to CRN about its new distributor partner program, its new “percent” partnership with Supermicro and how channel incentives could be “disaggregated” in the future. 
Nutanix's Elevate Partner Program
Channel Voices Podcast on the web:
ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.

27 min