BetterPR Kathie Taylor

In the episode, our guests, Julie Ardito, APR, Olive Giner, and Daphne Arreola Gonzalez, share their invaluable experiences and insights into how the externship at KPS3 has opened doors and expanded horizons. Hear from a recent student extern, an extern who worked their way up from extern to account coordinator to public relations specialist, and the experienced APR who led the PR charge for the agency. What's YOUR next career move?

In this episode, Kathie Taylor, APR, introduces a panel of PR practitioners who will do a deeper dive into their award-winning campaigns: Bethany Drysdale, Media and Communications Manager for Washoe County talking about an election night crisis, Jen Eastwood, PR Director at Good Giant talking about the Reno Rodeo, and Owen Trusdale, VP of Public Affairs at the Abbi Agency, who talks about the most successful Nevada Health Link registration period in history. The guests discuss topics like the importance of research in developing effective campaigns, the critical step of planning in successful campaigns, implementation strategies for crisis communication, and using evaluation metrics to find new and innovate ways to grow your event.

In this episode, April Conway, MBA, APR, Public Affairs Officer for the Reno Housing Authority, guest hosts as Deidre Forster, Media Operations Manager for the National Guard Bureau, and Captain Emerson Marcus, Public Affairs Officer for the Nevada National Guard speak about their experiences working in PR for the National Guard. Learn how they navigate communications between themselves and the public, their day-to-day roles, and how the APR+M accreditation helps Deidre in her civilian role.

Are you APR Curious? Join us to get answers to your accreditation questions from our panel of speakers who:
Are currently going through the process of earning their Accreditation in Public Relations; Have recently earned their accreditation and have put it to good use, both career-wise and through public relations crises; and Went through the APR accreditation process years ago and can attest to the value of accreditation Join our VP of Professional Development, Kathie Taylor, APR, and her guests Dan Davis, APR, Public Information Officer for the Carson City School District; Jena Esposito, APR, Public Relations Manager for KPS3; and Valentina Bonaparte, Public Information Officer for the Nevada Department of Employment, Training and Rehabilitation as they discuss what Accreditation in Public Relations has meant to their careers, their employers and clients and what it can mean for you!

So, you have a story to tell or a newsworthy piece you want to see splashed across the front page. The only problem is, how do you get it in the news? This is where media relations comes in. The relationship between a marketer or PR professional and a journalist or news outlet is an important one based on mutual respect, trust, and knowledge of both your roles in the industry.
As public relations practitioners, we value our media contacts and work to sustain and nurture those relationships. As public relations practitioners in the private sector, media publication, whether it is online, print or broadcast, is an important tool in our tactical toolbox, so working to maintain good relations is key to being able to tell our story through their platforms.
Listen to PR pro Bethany Drysdale and news pro Bob Conrad discuss the finer points of media relations!