115 episodes

Every industry has its influencers - why shouldn't it be you?

Beyond Influential is a deeper look at the power of influence by talking to the thought leaders, entrepreneurs, and creatives who exercise that power. Hosted by personal brand expert Brittany Krystle, we will hear from the experts, who get us to consume both on and offline, to unlock the secrets of industry influence.

Beyond Influential Brittany Krystle

    • Business

Every industry has its influencers - why shouldn't it be you?

Beyond Influential is a deeper look at the power of influence by talking to the thought leaders, entrepreneurs, and creatives who exercise that power. Hosted by personal brand expert Brittany Krystle, we will hear from the experts, who get us to consume both on and offline, to unlock the secrets of industry influence.

    #109 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 2)

    #109 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 2)

    In last week’s episode of Beyond Influential, I shared my philosophy on personal branding - why it’s important for everyone, the easiest platform to build brand on in 2020, my tips for building your personal brand effectively (and more!) in Part 1 of my interview from Heather Sager’s Finding Your It Factor podcast (in case you missed it, you can listen to it here).
    As a refresher, Heather is a speaking coach dedicated to helping you develop a magnetic communication style and you might remember her from Beyond Influential #102 Top Tips To Improve Your Public Speaking Skills to Grow Your Business.
    If you enjoyed Part 1, we get way more personal about my personal brand in Part 2. We deep dive into the more mental aspects of personal branding, including an inside look into my experience with building my own brand and business, what I’ve learned in the process, and why I won’t let fear stand in my way. (And why you shouldn’t either!)
    In Part 2, we cover: 
    How & why I shifted my content consumption focus Imposter syndrome and how to quiet the negative self-talk The importance of clarity & self-awareness How I gained confidence in my own voice & how you can embrace yours! Recognizing when your fear is holding you back (and making yourself do it anyway!) Stepping out of your ego - realizing that people aren't actually paying that much attention to you (so it doesn't matter too much if you don't ace something) Dealing with haters & recognizing your own triggers Evaluating the quantity & quality of your content How my honest & direct approach has impacted my business path & success and more! Helpful Free Content: LinkedIn Training (FREE)
    Ideal Content Consumer Worksheet (FREE)
    Brand Audit Worksheet (FREE)
    For More with Heather: Beyond Influential #108 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 1)
    Beyond Influential #102 Top Tips To Improve Your Public Speaking Skills to Grow Your Business with Heather Sager
    My Episode on the Finding Your It Factor Podcast

    To connect with Heather: Website | Finding Your It Factor Podcast| Instagram| Facebook | LinkedIn
    To connect with me, Brittany Krystle: Website | Instagram| Twitter | LinkedIn | Facebook
    #beyondinfluentialpodcast

    • 37 min
    #108 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 1)

    #108 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 1)

    Are you ready to take your personal brand to the next level? 
    I recently had the privilege of being interviewed by Heather Sager on her Finding Your It Factor podcast. Heather is a speaking coach dedicated to helping you develop a magnetic communication style and you may remember her from all of the value she dropped on Ep. #102 Top Tips To Improve Your Public Speaking Skills to Grow Your Business (this is a MUST listen if you missed it!).
    This is the most in-depth interview I’ve given around personal branding and we had such a great conversation covering where I’m at right now and my philosophy on personal branding that it only made sense to make it a two parter! 
    In Part 1, we cover: 
    The power of personal branding & why it’s necessary for everyone My Three Keys (3C's) to personal branding Why LinkedIn is the easiest platform for content in 2020 Why there’s no need to feel stuck or unhappy where you’re at (you can control your outcomes!) The balance of building a personal brand while you’re building a business The importance of cultivating a “good with change” mindset, providing value to your audience and more! And you won’t want to miss Part 2 next week where I’ll be getting very real about how and why I shifted my content consumption, how I deal with imposter syndrome, haters, triggers, how I gained confidence in my own voice & more!
    Helpful Free Content: FREE LinkedIn Training
    FREE Ideal Content Consumer Worksheet
    FREE Brand Audit Worksheet
    For More with Heather: Beyond Influential #102 Top Tips To Improve Your Public Speaking Skills to Grow Your Business with Heather Sager
    My Episode on the Finding Your It Factor Podcast

    To connect with Heather: Website | Finding Your It Factor Podcast| Instagram| Facebook | LinkedIn
    To connect with me, Brittany Krystle: Website | Instagram| Twitter | LinkedIn | Facebook
    #beyondinfluentialpodcast

    • 40 min
    #107 Easy Workspace Tweaks That All Entrepreneurs Should Make with Melissa Steach, PhD, of Herman Miller

    #107 Easy Workspace Tweaks That All Entrepreneurs Should Make with Melissa Steach, PhD, of Herman Miller

    Raise your hand if you’ve ever sat down to work and the next thing you know, it’s five hours later and you haven’t moved from your chair.
    Yeah, me too. 
    Lately I’ve been noticing the physical side effects of hustle life, so I’ve been looking at ways to optimize and invest in my health (which is really an investment in my business).
    Tweaks as simple as changing how you sit and what you’re sitting on (turns out a chair isn’t just a chair) actually makes a huge difference to your body when you’re putting in those long hours… which is why I am redesigning my home office to make sure I have a set up that supports me and my goals!
    And I’m fortunate to have a friend who specializes in exactly that.
    I have an incredible guest for you on this week’s episode of Beyond Influential. I want to introduce you to Melissa Steach PhD, Workplace Wellbeing Knowledge Lead, West U.S. & West Canada region for Herman Miller. Melissa has a PhD in industrial-organizational psychology, and is a certified ergonomist. She’s also a best-selling author and an award-winning fine artist.
    Melissa supports and consults with Herman Miller’s clients on the latest workplace wellbeing research and knowledge that businesses need to know. She joins me for this episode to talk all things ergonomics, office furniture, and most importantly, actionable tips that will help you improve your physical working experience, whether you’re an employee in an office or an entrepreneur working remotely.
    We cover:
    What ergonomics is and why it matters Herman Miller’s human-first approach to design & how they’ve stayed an iconic brand for over 100+ years How to evaluate your workspace and the right questions to ask–whether you work from home, office, or remotely! Best practices when you sit to work (Yes, how you sit is important!) What to look at when picking office furniture & why it’s worth investing in high-quality pieces  The small tweaks in your workspace you can make TODAY  And more! To learn about the Beyond Influential Insiders, Click HERE!
    To connect with Melissa & Herman Miller: Melissa's Instagram | Melissa's LinkedIn | Herman Miller Website
    To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook
    #beyondinfluentialpodcast

    • 53 min
    #106 My Number One Business Focus in 2020

    #106 My Number One Business Focus in 2020

    Happy New Year and welcome to 2020!  The new year is always a time of reflection and over the last few weeks, I’ve been looking back on 2019 and everything that has happened in my personal life and my business in the last year - the good, the bad, the ugly, and the incredible. I’ve seen so much growth across the board, and accomplished a lot, but not without some growing pains and bumps in the road. 
    As I’ve been scaling my business this year, I’ve had to make some hard decisions, have some tough conversations, and had to work some crazy (and frankly, unhealthy) hours… and it’s all been worth it. I love what I do - this is not a hobby, it’s my life. And one of the biggest themes I’ve noticed is that when you’re a business owner, it’s all about learning, applying, evaluating, and repeating. 
    I’ll be recording an episode where I dig deeper into the biggest lessons I’ve learned from these experiences (and also what I’ve learned in the last DECADE -  yes, it’s a new decade too!), but today, I want to share with you my vision for 2020, and how I see you having a part in it!
    On this solo episode, I share with you my biggest business focus in 2020 and what I’m most looking forward to this year. I know I’ve been teasing the Beta for the Beyond Influential Insiders Membership... and it’s finally here! I’ll dig into what that looks like, why the founding members are so important to me, and what I’ll be offering them as a special Thank You.
    Registration for the beta opens Monday, January 6th, but only for a limited time. Also, for this week’s episode, I created a new FREEBIE for you. Listen to this week’s episode for more details about both! 


    Join the Beyond Influential Insiders HERE!
    Grab your FREE Ideal Content Consumer Worksheet HERE!
    To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook
    #beyondinfluentialpodcast

    • 19 min
    #105 And the Most Popular Interview of 2019 Is…Lauryn Evarts Bosstick of The Skinny Confidential!

    #105 And the Most Popular Interview of 2019 Is…Lauryn Evarts Bosstick of The Skinny Confidential!

    How is it almost 2020 already?! I wanted to give you an update - I have been hard at work creating the beta content for the Insiders membership. This time of year is always a time for reflection so my first training will be digging into the biggest business lessons I’ve learned this year and how I’m applying them in 2020. 
    And there were a lot... 2019 was a year of intense learning for me and I want to share those experiences with you and then give you the opportunity to ask questions in a Live Q&A. And don’t worry, I’m not shying away from sharing those lessons and hard times on the podcast, but this is the type of topic I can really dive deeper into inside the Beyond Influential Insiders community - this is the place where it will be easier to have conversations around it with each other. 
    As I mentioned, for the beta, there will also be a lot of me getting to know you and what you need so we can build this community together - it’s going to be a choose-your-own-adventure experience. This is a little bit of a spoiler alert, but here’s a teaser: my business coach, who really specializes in the unsexy but necessary side of business (things like legal, the operations, and hiring process type stuff), is putting together a training on “The 6 most common questions entrepreneurs ask” based on his experience. I’ve been working with him on it and I want the last two questions to come from this group because based on what you do and what you need, the answers to those questions change. 
    And you definitely don’t need (or have to want) to be an entrepreneur to get the benefit of this knowledge. Your personal brand is a business and you need to be building it no matter what you do, so all the content in there will be helpful. It really is dependent on you!
    Having a place to directly speak to you is a nonnegotiable for me in 2020 and I’m incredibly excited to get started!
    Again, if you want to get more information, you can find it HERE, and if you’re already signed up for the waitlist, keep an eye on your email because we will be starting very soon!
    And now for most popular interview of the year... it was #63 with Lauryn Evarts Bosstick of The Skinny Confidential on Evolving from Blogger to Businesswoman & How to Build an Empire on Authentic Influence. I wanted to repost this episode because if you haven’t heard it, you need to hear it and if you have heard it, it’s time to listen again before 2020.
    I’m going to leave in my original intro to the show because it all is still true. I’m so grateful for Lauryn’s friendship and support of my brand. Lauryn continues to one of my favorite examples of people who just understands brand and her audience. 
    And also, side note: Congratulations to her and her husband Michael (who I interviewed on Episode #62 - the Business of Podcasting: Monetization, Growth & Influencers) -  not just for their deserved success, but also for their exciting news - they are expecting a baby girl in the coming weeks! So congrats you two! I can’t wait to watch her brand evolve as she enters this new phase in her life and business because I know she’s going to navigate it in the most boss way possible. 
    So please enjoy the most popular Beyond Influential interview of 2019 with truly one of the masters of brand, Lauryn Evarts Bosstick.
     
    To learn about the Beyond Influential Insiders, Click HERE!
    To connect with Lauryn Evarts Bosstick: Instagram | The Skinny Confidential | TSC Podcast | My episode on TSCPodcast
    To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook
    #beyondinfluentialpodcast

    • 1 hr
    #104 Divya Gugnani of Wander Beauty On What it Takes to Grow a Global Brand & Build Businesses That Scale

    #104 Divya Gugnani of Wander Beauty On What it Takes to Grow a Global Brand & Build Businesses That Scale

    I’m incredibly excited for this week’s episode - it’s one of my favorites to date. I recently had the opportunity to have a conversation with the CEO and co-founder of Wander Beauty, Divya Gugnani. 
    Divya is an overachiever’s overachiever. She not only has an Ivy League education with an MBA from Harvard, but she also has extensive experience in investment banking, private equity and venture capital. Oh, and she’s a serial entrepreneur. Wander beauty is her fourth  business (and the last one she built, she sold to QVC). Calling her a Renaissance woman is an understatement, and you’ll understand why after listening to this episode.
    Wander Beauty is a clean, cruelty-free beauty brand that is looking to streamline your beauty routine while not skimping on luxury.  Wander Beauty has already won several beauty awards including multiple Allure Best of Beauty Awards, and they are already starting to expand globally.

    Divya has so much wisdom to share that I totally geeked out and now she’s my current business girl crush. When I got on my call with her, the first thing I asked her is where people like her are hanging out. 
    This week’s episode of Beyond Influential is jam-packed with valuable insights, tips, and takeaways. I know that everyone can get something out of it.
    On this episode, we cover:
    The value of her education: Was it worth it? Whether entrepreneurs are born or made Her best business lessons from investment banking, private equity, and venture capital  Her transition to entrepreneurship and her biggest mistakes along the way Wander Beauty: The entire process from inception to getting to market to global expansion   Hiring & Creating an intentional culture in your business Work-life “balance” and being present in any situation & more!  
    To learn about the Beyond Influential Insiders, Click HERE!
    To connect with Divya: Divya's Instagram | Wander Beauty Instagram | Website
    To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook
    #beyondinfluentialpodcast

    • 1 hr 10 min

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