Hi, I’m Reka Veszeli, and this is BiteSize Marketing. A show designed to teach you the basics of marketing in short and easy to consume episodes.
Each episode is about 3 minutes long, which is just enough to get familiar with the most important phrases and tools you might need in your marketing journey.
[ep 7] What is a CTA – and how to use it to turn visitors into customers
A CTA or Call to Action is one of the most important definitions in digital marketing. If used strategically a CTA can turn a visitor into a customer.
[ep 6] SEO vs SEM – Definition, difference and how to use them
SEO focuses on the visibility of your website, while SEM is an umbrella term. Learn the components of SEO and the rules of PPC advertising.
[ep 5] What is a buyer persona and how to create one?
Buyer personas are semi-fictional, generalised representations of your ideal customers. Well-created buyer personas can help you reach your goals by focusing your energies on creating value to the right people.
[ep 4] What is lead nurturing?
Before you try to sell anything to a lead, you have to work on developing and strengthening your relationship with them in every stage of the sales funnel.
[ep 3] What is a Sales Funnel and how can you optimise it?
The sales funnel is a marketing concept that represents the journey of a potential customer. Learn how to use it to sell better.
[ep 2] What is a marketing lead?
The definition of a marketing lead is one of the most important terminology marketing and sales should agree on. To put it simply, in marketing, a lead is a contact with someone interested in your product or service. Of course, there is more worth to know about it…