3 min

A bitter pill to swallow: young people dislike tablets more than old Outsourcing-Pharma Podcast

    • Business

Changing pills to a more user-friendly formulation can increase patient compliance, brand loyalty, and extend IP exclusivity, says CMO Hermes in an exclusive podcast.

  • ℗ & © William Reed Business Media

Changing pills to a more user-friendly formulation can increase patient compliance, brand loyalty, and extend IP exclusivity, says CMO Hermes in an exclusive podcast.

3 min

  • ℗ & © William Reed Business Media

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