97 episodes

Known for her no nonsense approach and bold teaching style, Emily mixes boutique strategies to help you grow your business, and interviews with experts to teach to you improve your life outside your store.

Boost Your Boutique with Emily Benson Boutique Advice, Life Coaching, Business Tips

    • Business

Known for her no nonsense approach and bold teaching style, Emily mixes boutique strategies to help you grow your business, and interviews with experts to teach to you improve your life outside your store.

    Secret Episode: WHY Your New Boutique Isn't Working

    Secret Episode: WHY Your New Boutique Isn't Working

    For the early action offer go to:
    www.BoutiqueBasicsBootcamp.com

    and use code: FAST222

    • 21 min
    403: Boutique Industry Trends To Worry About

    403: Boutique Industry Trends To Worry About

    On this week's episode, Emily talks about the trends that you should worry about and the ones you should probably skip out on!

    1. Knockoffs and using other brands logos, patterns and names. Stay out of legal trouble and avoid copyright infringement by avoiding buying these items.

    2. Growing through too many giveaways. It diminishes your brand and can also attract an "un-ideal" customer.

    3. Overbuying and thinking you need new arrivals ALL THE TIME. The truth is you don't - you need new arrivals in accordance with how you're selling.

    Make sure that you rate and leave a review on the podcast so that you can help Emily reach more boutique owners!

    Episodes about: cash flow, inventory management:
    Episode 13 - Hidden Ways You're Losing Money in Your Boutique Business
    Episode 207 - Pay Yo' Self Series
    Episode 209 - Your FAQs about Boutique Operations
    Episode 306 - Boutique Money & Sales Analysis Fundamentals

    • 19 min
    402: Why Buying From a Community Based Marketplace is Best with Cheryl Tan

    402: Why Buying From a Community Based Marketplace is Best with Cheryl Tan

    On this week’s episode, Emily talks with another industry heavy hitter, Cheryl Tan. Cheryl is the Vice President of Brand for Tundra, a free online marketplace for buyers and wholesalers in the US and Canada. They even ship to buyers worldwide!

    Tundra has been building a community based on supporting other small businesses. They have worked to help forge the connection between consumer and creator by supporting those small businesses and showcasing their products. If you are a fan of reviews (and who isn’t?!), Tundra allows buyers to review their orders and also posts pictures of how they style the item in their stores to give inspiration to other buyers.

    We love businesses that support other businesses and Tundra is no exception to that! So much so that they have offered Boost Your Boutique listeners a coupon code for $50 off their first order
    Use this link to take advantage of their offer: go.tundra.com/byb

    Join Emily in Las Vegas at the Magic Mindset VIP Workshop! Grab your tickets here: https://emily-benson.mykajabi.com/offers/hoZ3Lm6q

    • 28 min
    401: What's Really Going on in Boutiqueland with Allen Williams

    401: What's Really Going on in Boutiqueland with Allen Williams

    What happens when two retail veterans get together and talk shop? On this week's episode, Emily talks with Allen Williams from Springboard Retail. Allen is a retail technology veteran with over 10 years of experience in SaaS retail. As part of the founding team of Springboard Retail, Allen was integral to the initial design and development of the product, early sales and marketing efforts, customer service operations, and overall growth of the company.

    Emily and Allen talk about what's really going on in boutiqueland, why big box online retailers aren't killing boutiques and some of the trends that Allen has seen in his many years working in the retail industry.

    Six Figure Boutique Blueprint is open for enrollment through 1/17! www.sixfigureboutiqueblueprint.com

    • 36 min
    400: Setting Yourself Up for Success in 2020

    400: Setting Yourself Up for Success in 2020

    400: Setting Yourself Up for Success in 2020 by Boutique Advice, Life Coaching, Business Tips

    • 22 min
    337: Wrapping Up 2019: Taking Inventory & Practicing Gratitude

    337: Wrapping Up 2019: Taking Inventory & Practicing Gratitude

    The final podcast episode of 2019!

    In this week's episode, Emily recaps 2019 and encourages listeners to finish the last few weeks of this year strong. She covers taking inventory, both literally and figuratively! Taking inventory in your boutique is super important (hello taxes!) but also taking inventory of what you accomplished this past year.

    Take a look at those VIP lists and send gifts or a note to your best customers to show gratitude for their support the last year. Start 2020 off from a place of gratitude and love!

    Thank you so much for supporting Emily and Team Emily this past year. We are so grateful for each and every one of you! 2019 was an incredible year and there is so much waiting for you in 2020!

    • 21 min

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