43 episodes

Brand Growth Heroes gets the inside track from founders who are driving the transformational growth of some wildly successful scaling brands in consumer goods categories around the world.

Brand Growth Heroes Fiona Fitz of Fiona Fitz Consulting

    • Business
    • 5.0 • 26 Ratings

Brand Growth Heroes gets the inside track from founders who are driving the transformational growth of some wildly successful scaling brands in consumer goods categories around the world.

    TRIP CBD Drinks & Oils: Finding Calm in the Everyday Chaos

    TRIP CBD Drinks & Oils: Finding Calm in the Everyday Chaos

    Fiona talks to Olivia Ferdi, co-founder of TRIP CBD Drinks & Oils about how UK consumers are now spending millions of pounds on their delicious drinks and dinky little dropper bottles.

    • 34 min
    Nice: Wine Fit for Purpose...Whenever, Wherever!

    Nice: Wine Fit for Purpose...Whenever, Wherever!

    Fiona talks to Lucy Wright and Jeremy May, FMCG superstars who are aiming to disrupt a traditional CPG category: Wine.

    • 45 min
    Little Moons: Revolutionising Ice Cream

    Little Moons: Revolutionising Ice Cream

    Fiona speaks to Little Moon's mochi ice cream founders Vivien & Howard Wong about how they are driving growth in the Ice Cream category.

    • 29 min
    Tribe: Mission & Community at the Core. Delicious too.

    Tribe: Mission & Community at the Core. Delicious too.

    Tribe is the UK's leading plant-based performance brand, offering a range of bars, active oats and shakes that are super tasty and appeal to more than just serious fitness fanatics. Fiona speaks to founders Tom Stancliffe and Rob Martineau about what community really means, their obsession with product quality and NPD, and their new partnership with the UK anti-slavery commisionner, Stronger Together.

    • 30 min
    How Bio&Me's 'Good for your Gut' Ranges are Driving Growth Across TWO Categories

    How Bio&Me's 'Good for your Gut' Ranges are Driving Growth Across TWO Categories

    Fiona talks to The Gut Health Doctor, Dr. Megan Rossi, and co-founder John Walsh about the growth of future insurgent brand Bio&Me across the Cereal & Dairy categories.

    • 40 min
    Dr. Will's: Taking on 'Big Food' in the Ketchup & Mayo Aisle

    Dr. Will's: Taking on 'Big Food' in the Ketchup & Mayo Aisle

    Fiona talks to Dr. Will, Co-founder of Dr. Will's natural condiments brand, about why & how they're taking on 'Big Food' in the Ketchup & Mayo aisle with a healthier & accessible range of the sauces we all love.

    • 29 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Thatbrianchap ,

Best Growth Marketing Podcast out there

I was recently recommend Brand Growth Heroes and instantly realised this is the best marketing podcast out there. Fiona does a great job to ensure that everything discussed is real. And I think that’s what’s so important the immediate trust that is gained by Fiona and her guests. The insights are next level and the use of Marketing Science in real life success stories is brilliant. From Byron Sharp to brand salience today even community marketing it has everything for everyone. Plus you learn all about FMCG that you don’t get in your studies. All these learnings are applicable to any industry. This podcast is brilliant. Give it a listen.

PamelaNolan ,

Amazing so engaging

Fiona’s style of podcasting is so warm and engaging. You walk away from every episode grateful that it has been 40 minutes time well spent.

For anybody who is looking for a business podcast that isn’t overwhelming this is for you.

For small to medium sized businesses and entrepreneurs this one is a must.

Wahtwjdn ,

Be prepared with a note pad!

This podcast is something really special for anyone thinking about or in the middle of building a CPG brand.

Fiona has a really great knack for avoiding the fluff and getting straight to the real nuts and bolts of the strategies that underpin some of the most successful brands that we all know and love. In a world of podcasts for podcasts-sake, this is more like a course in building.

I always have to have a note pad and pen beside me so that I can furiously write notes about ideas and actions to help shape my own strategy and have never once not finished up an episode not feeling inspired and energised. If you’re in start-up CPG already, you know how important that is when things get tough.

Bravo BGH team, big fan here!

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