35 episodes

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Marketing

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    How a Beginner’s Mind will Help You Become an Expert

    How a Beginner’s Mind will Help You Become an Expert

    What if told you that having a beginner’s mindset has the power to position you as the expert in your industry? In this episode, I dive into the importance of having a beginners mindset in business and life and how I have personally attributed this mindset to be a key reason how I have built Wordfetti knowing no one in the industry.

    Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

    • 17 min
    3 Tips to Making the Numbers in Your Copy Count (Backed by Science)

    3 Tips to Making the Numbers in Your Copy Count (Backed by Science)

    A wordsmith chatting about NUMBERS? Ironic on so many levels I could build a department store, HA! The thing is though... there is science backing how we price and how the use of numbers in our copy (and sometimes literally changing a number!) has the power to change the behaviour, feelings and the actions of your audience. In this episode I dive into 3 key actionable tips for you to make those numbers count.
    www.instagram.com/anitaonchi www.instagram.com/brandfetti
    www.instagram.com/wordfetti

    • 11 min
    How I Goal Plan, No Matter What Time of the Year

    How I Goal Plan, No Matter What Time of the Year

    Psst. Want to know how I goal plan? Here is the exact system I use each time I have to goal plan, and how I keep myself accountable. It is something that can be used no matter what time of the year it may be. I've been doing this ever since I started the Wordfetti brand and refer back to it each time there is a need to pivot, change, or adapt.

    Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

    • 32 min
    What It’s Really Like To Own a Biz of My Soon-to-Be Hubby, Dean Misters

    What It’s Really Like To Own a Biz of My Soon-to-Be Hubby, Dean Misters

    So. What is it really like to be with, spend time with, and live with a business owner? In this real, raw and honest conversation with my BIGGEST supporter, and my rock - aka my soon to be husband Dean Misters - we chat everything from the biggest lessons we’ve learnt from me leaving my corporate job, building the business, sacrifices and maintaining relationship happiness.

    Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

    • 53 min
    The Power of Content and Words During Times of Global Crisis

    The Power of Content and Words During Times of Global Crisis

    In the last 4 months, over 12 million acres of our land in Australia has been burnt. We've lost over 480mil animals, we've lost homes, and we've lost lives.
    In this episode, I share 3 ways that you can, through the power of words and content better the world no matter what industry your business may be in. Note, I am not a psychologist. The information covered in this episode should not be used as medical advice. If you feel the need to speak with someone, please contact Lifeline or a health professional.

    • 16 min
    5 Lessons I've Learnt in 2019

    5 Lessons I've Learnt in 2019

    2019. What a year. I've flearned. I've grown as a person. And I've experienced challenges and roadblocks that I never thought I'd have to prepare for. In this sharp-shoot episode, I share with you 5 of the key lessons I've learned this year. Hopefully, it resonates with some of you. If it does, please don't be a stranger!

    Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti.
    And the team at www.instagram.com/wordfetti

    • 20 min

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