Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear Sticky Branding

The repeat purchase rates of most direct-to-consumer brands is abysmal. According to Allan Perrottet, “The average repeat order rate for DTC brands is 11% over an entire lifetime. At T-Bô we have a 30% repeat order rate within 90 days!”
The secret to T-Bô’s success is co-creation. T-Bô is the first community-led menswear brand. It has a community of over 400,000 men creating the most comfortable and functional clothing they want to wear and buy.
Allan Perrottet comes on the Sticky Branding podcast to share T-Bô’s story. He gives loads of marketing and advertising tips to grow your brand.
Allan Perrottet is the co-founder and CTO of T-Bô Menswear. Allan is a Swiss native that grew up in Gumefens, in the French-speaking part. A mutual friend connected Allan with Roy Bernheim in 2017, and the two set out on a journey to transform the fashion industry. Allan brings together his expertise in technology, digital marketing, and fashion to grow T-Bô into an iconic brand.
In This Episode: Allan Perrottet says, direct-to-consumer brands are very reliant on paid media. It’s too expensive and unsustainable. T-Bô chose to grow its business with community. The power of co-creation for product development, sales, and customer engagement. How to give your customers and prospects the ability to provide feedback on your products. How to use community to grow your brand and create loyal customers that come back again and again. The importance of taking time to understand your customer, and how to use data to scale your business.