BuzzStream Podcast BuzzStream

In this episode, we delve into the nuanced landscape of digital PR, comparing strategies between the U.S. and the UK.

Our guest, Will Hobson from Rise at Seven, shares his expertise on how digital PR has evolved, leveraging storytelling for brand impact and the nuances of navigating the digital PR space in both regions.

We explore the origins of digital PR, its importance beyond link-building, and how to measure the success of digital PR campaigns, even when they don't directly link back to SEO metrics.

Join us as Will uncovers the critical differences in digital PR practices across the Atlantic. Will offers valuable insights for brands and agencies aiming to adapt and thrive in the ever-evolving digital realm.

Whether leveraging trends, pitching with precision, or understanding the cultural context, this discussion is packed with actionable advice for elevating your digital PR strategy.

Timestamps:
00:00:00 - Intro
00:01:15 - What is Digital PR?
00:04:08 - Is it Digital PR if no links are involved?
00:06:28 - Selling Digital PR
00:09:30 - Differences between digital PR in the US vs UK
00:12:49 - What can the US learn from the UK?
00:14:13 - Do you communicate with in-house PR teams?
00:16:18 - How to tailor stories to the market
00:19:53 - Does reactive PR work in the US?
00:22:20 - Local/regional projects in the US
00:24:59 - Ideating for B2B brands
00:28:12 - Setting expectations
00:30:04 - Communicating conversions from digital PR campaigns
00:31:55 - Using different tools in different locations?
00:33:43 - Tips for agencies or brands thinking about pitching in the UK vs US
00:35:01 - Tips for outreach strategies in the UK vs US
00:36:38 - What do you mean by "story"?
00:38:20 - Headlines equal story
00:40:42 - How to leverage a trend for digital PR
00:42:58 - Can you leverage trends for a tent-pole piece?
00:44:55 - Tips for opening a new office in a new market
00:46:05 - Recap

Resources discussed:
https://www.linkedin.com/in/hobsonwilliam/

https://shop.royalmail.com/special-stamp-issues/spice-girls

https://www.news18.com/news/buzz/lauren-ridloff-as-first-deaf-superhero-in-eternals-spikes-sign-language-searches-4425836.html

https://nypost.com/2023/07/26/it-will-take-you-4-years-to-get-the-worlds-toughest-table/

https://www.tiktok.com/@thep00lguy?lang=en

https://meetglimpse.com/

https://www.tiktok.com/@kybetravel/video/7326956321083903265

https://riseatseven.com/

🔗 For more insights and strategies, follow us and stay tuned for upcoming episodes dedicated to bridging the gap between traditional and digital PR, directly from industry experts.



🔎 Check out the full post: https://bit.ly/3xQiwEv

🤝 Our website:https://www.buzzstream.com

🌎 Follow us on X/ @buzzstream

📢 Subscribe to our Podcast:

On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVIOn

Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314

Discover the art and strategy of email pitching to journalists in this insightful episode of the BuzzStream podcast, featuring Hannah Smith of Worderist.

Vince Nero, BuzzStream's Director of Content Marketing, sits down with Hannah to dissect the nuances of personalization in pitches. Learn how to make your pitches irresistible to journalists by understanding what personalization truly means and when it's essential.

In this episode, we dive into:

-The debate over personalization in pitches: When is it necessary, and when could it be perceived as insincere or even counterproductive?

- The significance of crafting pitches that journalists can quickly understand and see the relevance of, focusing on the story rather than fluff.

- Strategies for ensuring your pitches are not only tailored but also packed with the essential details journalists need to write their stories efficiently.

And much more.

Time Stamps:
00:01:28 - Should you personalize your emails?
00:06:28 - Are there any instances you would personalize?
00:07:05 - Does personalization and relevancy get confused sometimes?
00:09:57 - Why is it bad to over-personalize emails?
13:15 - What do you think makes a good story pitchable?
00:21:20 - How do you ensure your ideas aren't lost from ideation to creation to pitching?
00:24:12 - How do you ensure that the outreach team kind of captures the essence of a story?
00:28:40 - How do you make sure a story will stand out?
00:33:44 - What's the difference between assetless pitching and content led pitching?
00:35:29 - How do KPIs or goals change for content-led vs asset-less?
00:41:25 - What is your take on getting homepage links vs product page links vs content links?
00:44:01 - How do you speak to clients when a digital PR campaign doesn't do what they thought it would do?
00:49:46 - Are there industries where links matter more than others?

Links mentioned in the video:

HARO (Help a Reporter Out) now called Connectively: https://www.connectively.us/
Qwoted: https://www.qwoted.com/
JournalRequest on Twitter: https://twitter.com/journo_request?lang=en
Muck Rack Study on Personalization: https://info.muckrack.com/state-of-journalism-2024
Hannah posts: https://worderist.com/2024/02/02/the-pros-and-cons-of-hero-or-content-led-digital-pr/
Hannah + Britt Klontz interview Surena Chande: https://worderist.com/2024/02/27/what-journalists-want-from-prs-highlights-from-our-free-workshop/

🔎 Check out the full post: https://bit.ly/4agRZPl
🤝 Our website:
https://www.buzzstream.com

🌎 Follow us on X
/ @buzzstream

📢 Subscribe to our Podcast:
On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI
On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314


#DigitalPR, #linkbuilding

🎙️ Welcome to the BuzzStream Podcast Episode with Brian Dean! 🚀

In this unmissable episode, Vince Nero, BuzzStream's Director of Content Marketing, sits down with the legendary Brian Dean, the skyscraper technique innovator and co-founder & CEO of Exploding Topics.



Dive deep into the evolution of link building, using data studies and leveraging trending topics for digital PR and SEO success.



🕒 Timestamps:


Introduction to the evolution of SEO strategies (00:00:00)


Brian Dean's writing style and ignoring Google algorithm updates (00:01:42)


Link building as a ranking factor (00:03:38)


Buying links - especially as a new site (00:06:41)


Digital PR and its increasing relevance (00:09:42)


Skyscraper Technique 2.0 - Adapting to the changing SEO landscape (00:11:23)


Harnessing the power of data studies for link building (00:14:41)


How to find data providers for impactful studies (00:17:53)


Tapping into trending topics for content strategy (00:19:09)
Balancing between SEO myths and data-driven results (00:20:37)
The importance of taking big swings in content creation (00:26:10)
Why data studies are so powerful for links (00:28:15)


Utilizing Exploding Topics for trend-based content planning (00:32:28)


Exploding Topics for digital PRs (00:35:43)


How to think about and pitch leverage zero search volume opportunities (00:38:22)


The strategic advantage of early adoption in content creation (00:36:09)


Traditional link building and Exploding Topics (00:40:43)


Examples of passive link building with Exploding topics (00:41:47)


Riding out trends and picking up them before they peak (00:44:54)


The risks and rewards of stretching content relevancy (00:47:38)


Google and link relevancy (00:50:52)



Posts Referenced:

Backlinko - https://backlinko.com/

Exploding Topics - https://explodingtopics.com/

Skyscraper Technique - https://backlinko.com/skyscraper-technique

Skyscraper Technique 2.0 - https://backlinko.com/skyscraper-technique-2-0



Get Press Every Month (Free Course) - https://www.semrush.com/academy/courses/mastering-digital-pr-course-with-brian-dean/



B2B Content Marketing Report -

https://backlinko.com/b2b-content-marketing-report



BuzzSumo Partner Report -

https://backlinko.com/content-study



Page Speed study -

https://backlinko.com/page-speed-stats



Voice Search study - https://backlinko.com/voice-search-seo-study



Clubhouse user stats - https://backlinko.com/clubhouse-users