Case Study: How Kwadwo Sold Out His Founding Member Course Launch The Art of Online Business

In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way.

Links mentioned in this episode:
https://youtube.com/@theartofonlinebusiness https://quayjo.com/toolsofthetradehttps://quayjo.com/leads

You'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.

Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation endeavors.


In this episode, you’ll learn:
The importance of trusting your team and delegating effectively.The power of pre-validation and pre-selling courses.How to create a clear promise for your course and boost sales.


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Rick Mulready’s Links:



Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTube


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:
https://quayjo.com/hireyourvaSay hi to Kwadwo on Instagram


Timestamps:
00:00 - Introduction
01:51 - Pre-Selling: Validating your course idea
03:44 - Behind-the-scenes strategies 
08:16 - Early member input shapes the course
10:34 - The challenge of defining your course promise
13:21 - Target audience: Course creators under $150K revenue
18:38 - Crafting a high-converting sales page with ChatGPT
20:28 - Turning a disappointing experience into a creative launch
25:02 - The value of live calls 
27:14 - The pitfalls of false scarcity, delegation, and growth
34:08 - Hiring right, delegating wisely, and learning along the way
38:33 - Quarterly updates and lead generation with Facebook ads
40:37 - The rollercoaster ride of working with founding members


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