10 episodes

Change Makers & Their Stories is a podcast that brings to life the stories behind industry disruptors, marketing innovators, and leaders driving change in today’s challenging world. The podcast is hosted and produced by Carpenter Group, a full-service creative agency based in New York City. We work with clients from leading global financial firms, professional services and technology companies to build a strategic advantage for their brands in a competitive and constantly evolving world.

Change Makers Stories Podcast Carpenter Group

    • Business

Change Makers & Their Stories is a podcast that brings to life the stories behind industry disruptors, marketing innovators, and leaders driving change in today’s challenging world. The podcast is hosted and produced by Carpenter Group, a full-service creative agency based in New York City. We work with clients from leading global financial firms, professional services and technology companies to build a strategic advantage for their brands in a competitive and constantly evolving world.

    Storytelling and Campfires: Brand Strategy for AI Start-ups with Steve Ardire

    Storytelling and Campfires: Brand Strategy for AI Start-ups with Steve Ardire

    AI is changing everything before our eyes. Not so long ago, artificial intelligence was black box science and often personified as an evil android. Now, AI has hit the mainstream, expanding what is humanly possible, or more accurately expanding what humans can do. With AI, innovators in every business sector are in a race to develop better tools, spawning 1000’s of commercial ventures. And 1000’s of new brands.
    In this episode we talk with Steve Ardire, an adviser to start-ups specializing in AI for Health & Wellness. His experience traces back to the beginning of AI time, when natural language processing and cognitive computing were nascent. Today, Steve is a force multiplier for newly minted ideas, helping teams sharpen their strategy, pinpoint their “why” and attract investors from seed to Series A. According to Steve—good storytelling is the acid test for AI brands in this hyper competitive space.    
    About our Host: This episode of Change Makers and Their Stories is hosted by Claire Taylor, Director of Strategy at Carpenter Group.

    • 30 min
    The ROI on Nature, with Ray Victurine

    The ROI on Nature, with Ray Victurine

    ROI, return on investment, is a term we're all familiar with. The success of a business or investment depends on it. But how does this apply to nature, to wildlife? And we're not just talking about being ESG compliant. We're talking about the return on nature, a topic our guest today has been advocating for his entire career.
    Ray Victurine leads Wildlife Conservation Society's Business and Conservation Program, which is part of the markets team that engages with businesses and governments to support policies and practices that seek to balance conservation objectives with development interests. Ray is instrumental in WCS efforts to create investment opportunities for conservation related enterprises. He has more than 30 years of experience working on sustainable development programs and policies in Latin America, Africa, and Asia.
    In today's episode  Ray will be speaking to us about why applying this concept is vital to the world and to our business practices.
     

    • 48 min
    Marketing Should Be Your Biggest Asset, With Neil Bathon

    Marketing Should Be Your Biggest Asset, With Neil Bathon

    By definition, research is the study of the past. And using the right research-based marketing can bring immense gains beyond insight. It can improve your business, operations, and competitive edge in measurable terms. Yet, across the industry, there remains a disconnect about the interplay between excellent marketing, excellent brands, and excellent firms.
    In this episode, we'll be speaking with Neil Bathon, who has not only understood the value of marketing, but has built a career and research empire on his ability to look at the right metrics that can quantifiably improve the bottom line for asset managers.
    Neil is the Founder and Managing Partner of FUSE Research Network and has appeared on CNBC and Bloomberg and is a regular contributor to a wide range of business publications, including The Wall Street Journal, Reuters, Ignites, and Barron's.

    • 26 min
    Inside the Metaverse Pt. 2: Peabody-Award Winner Bill Lichtenstein on revolutionizing business & commerce

    Inside the Metaverse Pt. 2: Peabody-Award Winner Bill Lichtenstein on revolutionizing business & commerce

    Type “metaverse” into the New York Times search engine and you’ll find over 100 articles published since the beginning of this year, about the same number that appeared in the Times in all of 2021. In 2020, there were five. And in 2019, none. This year the word was added to the Merriam-Webster dictionary.
    But what is the metaverse, what does it do and why should we care? Previously on the Carpenter Group podcast, Change Makers, Peabody-Award winning documentarian Bill Lichtenstein discussed how the metaverse has begun to remap the boundaries of the internet and redefine the possible. In this episode, Bill explores the amazing ways the metaverse will revolutionize business and commerce in the next few years.

    • 24 min
    Inside the Metaverse Part 1: The Intricacies of Human Behavior with Journalist-documentarian Bill Lichtenstein

    Inside the Metaverse Part 1: The Intricacies of Human Behavior with Journalist-documentarian Bill Lichtenstein

    Suddenly, it seems, “metaverse” has come into everyday parlance—except that few people have a clear sense of what the metaverse actually is, how it works and why it matters. One exception is today’s guest, who has been writing about and exploring the metaverse since 1992.
    Peabody-award winning Bill Lichtensetin answers what your  Avatar says about you and how the metaverse can provide a window into the intricacies of human behavior.

    • 27 min
    The Sun, The Earth, and Glass with James Carpenter

    The Sun, The Earth, and Glass with James Carpenter

    James Carpenter, a creative polymath in our time, bends light to change the way we reflect—literally and introspectively. His work, artistic and architectural structures are grounded in the immediate effect of light, using glass as a vessel to refract it. In the experience of his work, it’s nearly impossible to NOT be attuned to your place on Earth in relation to the sun and the temporality of it—even in the heart of New York City.
    In today’s episode, we’ll be hearing from James Carpenter about what draws him to this medium and the change he strives to instill in people—we’ll also find out what he thinks glass would say if it could talk. 

    • 30 min

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