Channel Voices Channel Voices Podcast

I'm delighted to speak with Maeve O'Connell, a channel professional with wealth of experience in channel operations. In this episode we learn how companies evaluate, choose and implement partner systems. This is not a small task and typically requires involvement from all departments.

External Links:
Maeve's LinkedIn Profile

Channel Voices Podcast on the web:
ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.

Today, I have the pleasure to speak with the Vice President Global Channel Partnerships at Everbridge. She has worked in the channel for over 5 years and we'll dive in to her experience of launching new channel during the Covid-19 pandemic.

External Links:
Jasmina's LinkedIn Profile

Road to Recovery Spring Symposium

Channel Voices Podcast on the web:
ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.

Today's guest, despite her young age, comes with a wealth of customer and partner success experience gathered in the world of SaaS. As of September 2019 she's been leading the Global Partner Success organisation at Signavio. In this episode she shares her knowledge and how-to around starting a Partner Success organisation and when a company should start implementing it as part of their Channel strategy.

External Links:
Megan's LinkedIn Profile

Blog Post -> Taking Away the Guesswork when it Comes to Measuring Partner Success


Channel Voices Podcast on the web:
ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.

In this episode, Oliver Roth, co-founder of Prianto reveals the benefits of partnering with Distribution Partners and we draw from his own experiences. We discuss how and when should software vendors consider Distribution as part of their Channel Go to Market strategy and find out in detail what makes these partnerships successful.
Prianto - Prianto GmbH was founded in 2009 in Germany by William Geens and Oliver Roth as a starting point. Prianto is positioned in the distribution market as a pure play software distributor. Over the last years Prianto has grown into a group of companies covering the IT markets in Europe and Canada. Today Prianto is a leading software distributor with a focussed vendor portfolio.
Channel Voices Podcast on the web:
ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
Have you heard of the Clubhouse App? Connect with me @maciej_ie and let's chat all things channel.

Despite so many different marketing strategies being taught at universities, unfortunately partner marketing isn't one of them. 
Who do you hire for a channel marketing position?
How do you develop a partner marketing strategy?
What do partners need and how do vendors measure the ROI of channel marketing programs?

Joan Groleau, (Senior Director, Partner Marketing at Globalization Partners) gives guidance on all of these questions and inspires by sharing her well-tested best practices.

Channel Voices Podcast on the web:
ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
Have you heard of the Clubhouse App? Connect with me @maciej_ie and let's chat all things channel.

Channel Account Manager - a vendor's frontliner in the channel ecosystem.

Matt Scotney-Jones educates us on what the job of a Channel Account Manager entails, what it looks like in reality and tells us how this role has been changing and evolving throughout challenging 2020. From webinar fatigue to what keeps a Channel Account Manager up at night...

External Links:
Blog Post -> 9 Channel KPIs Every Manager Should Track

Channel Voices Podcast on the web:
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