Channel Voices Channel Voices Podcast

In this episode, we had a special guest who shares their career journey in developing technology alliance partnerships. Bader Hamdan explains why technology alliances are crucial in today's partner ecosystems and shares the criteria he uses to identify and evaluate tech alliance partnerships to ensure alignment with the company's overall strategy and objectives.
Bader also discusses how to measure the success of an alliance partnership and what metrics to use. He shares valuable insights on building and maintaining strong relationships with tech alliance partners over time and the approaches he uses to develop successful tech alliance partnerships.

Bader's LinkedIn Profile
Bader's 10 Partnership Commandments
Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!

To stay up to date follow us on LinkedIn and Twitter.

Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.

You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com

Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.

We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!

Until next time 👋

If you have listened to episodes of Channel Voices podcast before, you might remember one, two, three or maybe even more of our guests mentioning lack of education for the channel industry.
The only viable option people have to learn about partnerships, channel and ecosystems is on the job. If you’re lucky you might get to work with a great mentor but more often you just find yourself being thrown into the deep-end.
The wait for a focused and well structured education system might just have come to an end. Today, I speak with Todd Hussey, the co-founder of SEBSchool and the world-class on-demand, video-based education program designed to enable entire organizations, line-of-business teams, and individual partner professionals to build and grow a partner ecosystem GTM model. It’s the only Education System Designed Around the "Influence - Land - Expand" Partner Ecosystem Framework.
Instructors: Jason Breed, Jay McBain, Gavriella Schuster, Todd Hussey, Brian Leonard.
If you decide to enrol in this program, we would greatly appreciate if you used our SEBSchool affiliate link. It helps us keep the podcast running at no additional cost to you.
Todd’s LinkedIn Profile


Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!

To stay up to date follow us on LinkedIn and Twitter.

Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.

You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com

Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.

We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!

Until next time 👋

In this episode, we're discussing the importance of women's representation in leadership roles in the channel industry. Our guest today is Heather Zindel - Board Member and Vice President of Strategy & Operations at Women Executives Channel Advisory Network (WECAN), a leading organization that champions women's advancement in the channel.
We start the conversation by asking our guest to tell us about her background in the channel. …and it’s extensive!
Heather goes into the detail of WECAN, a non-profit organizastion and explains their primary mission. She explains that the main aim is to empower women in the channel industry by providing them with networking opportunities, mentoring, coaching and resources to advance their careers.
She gives examples of challenges which include gender bias, lack of mentorship opportunities, and other barriers that prevent women from accessing leadership positions.
We also delve into how companies and organizations can create a more inclusive culture that supports the advancement of women into leadership roles. She stresses that companies need to make this into a sustainable culture and not just a one-time or once a year event.
Overall, our guest provides valuable insights and guidance on how to create a more diverse and inclusive culture in the channel industry, where women have equal opportunities to advance into leadership roles.
Thank you for tuning in to Channel Voices!
External Links:
Heather's LinkedIn Profile
(WECAN) Women Executives Channel Advisory Network website
WECAN - Contact


Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!

To stay up to date follow us on LinkedIn and Twitter.

Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.

You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com

Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.

We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!

Until next time 👋

I had the opportunity to sit down and chat with Lynn D. Tinney, who pretty much ‘grew up in the channel’. She gathered her substantial experience working at companies like Compaq Computers, Enterasys Networks, Siemens, Samsung, Cisco, Riverbed and CA Technologies to name a few. In January 2022 she took on the role of Senior Vice Presidents of Global Partners at Zayo. It’s in this capacity where she took the initiative of creating a Partner Advisory Board.
Partner advisory boards provide a platform for partners to engage with a vendor company and provide valuable feedback, leading to stronger partnerships and increased growth.
Key Points:
How to create a successful Partner Advisory Board Define the board's objectivesChoose the right partnersProvide clear guidelines and expectationsBest practices for running a Partner Advisory Board Encourage active participation from partnersFoster open and honest communicationImplement feedback into your channel strategyPost first Partner Advisory Board meeting Continue to meet regularlyCommunicate actions and commitmentsContinuously assess and improveExternal Links:
Lynn's LinkedIn Profile


Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!

To stay up to date follow us on LinkedIn and Twitter.

Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.

You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com

Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.

We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!

Until next time 👋

In this episode we explore what TCMA is, how it works, who is it for and best practices on how to get started.
Sherry explains in detail how essential TCMA is in today's fast-paced channel ecosystem and what it can achieve for vendors, distributors and their partners. 
We also discuss the pr-requisites, efforts and cost of implementing such solution as well as the metrics that are typically being looked to ensure that it's delivering what it promises. 
External Links:
Sherry's LinkedIn Profile
AscendX Digital Website
Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!

To stay up to date follow us on LinkedIn and Twitter.

Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.

You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com

Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.

We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!

Until next time 👋

I've had the pleasure to speak with a fellow podcaster and the SVP, Global Channel & Alliances at BeyondTrust Rob Spee, on the role of a Channel Chief. Previously he has held channel leadership positions with companies like Carbonite, SAS and Outsystems as well as running his own Channel Consultancy business. 
Rob shares his channel journey and how he got to this point in his career. He takes us through some of the responsibilities of a channel chief, we learn about his typical day in the role and what are the areas of his focus. He also shares with us some very practical pieces of advice for those who aspire to become a channel chief one day. 
Rob Spee is an accomplished podcast host with his own Channel Journeys podcast which has more than 100 episodes
External Links:
Rob's LinkedIn Profile
Channel Journeys Podcast
Channel Journeys episode with Rich Blakeman on the Hybrid Sales Channel
Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!

To stay up to date follow us on LinkedIn and Twitter.

Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.

You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com

Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.

We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!

Until next time 👋