9 episodes

Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies.

Channel Voices Channel Voices Podcast

    • Business

Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies.

    The Challenges of Choosing and Configuring Partner Systems with Maeve O'Connell

    The Challenges of Choosing and Configuring Partner Systems with Maeve O'Connell

    I'm delighted to speak with Maeve O'Connell, a channel professional with wealth of experience in channel operations. In this episode we learn how companies evaluate, choose and implement partner systems. This is not a small task and typically requires involvement from all departments.

    External Links:
    Maeve's LinkedIn Profile

    Channel Voices Podcast on the web:
    ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
    Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.

    • 26 min
    Launching Channel During Pandemic with Jasmina Muller

    Launching Channel During Pandemic with Jasmina Muller

    Today, I have the pleasure to speak with the Vice President Global Channel Partnerships at Everbridge. She has worked in the channel for over 5 years and we'll dive in to her experience of launching new channel during the Covid-19 pandemic.

    External Links:
    Jasmina's LinkedIn Profile

    Road to Recovery Spring Symposium

    Channel Voices Podcast on the web:
    ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
    Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.

    • 24 min
    The Rise of Partner Success with Megan Winters

    The Rise of Partner Success with Megan Winters

    Today's guest, despite her young age, comes with a wealth of customer and partner success experience gathered in the world of SaaS. As of September 2019 she's been leading the Global Partner Success organisation at Signavio. In this episode she shares her knowledge and how-to around starting a Partner Success organisation and when a company should start implementing it as part of their Channel strategy.

    External Links:
    Megan's LinkedIn Profile

    Blog Post -> Taking Away the Guesswork when it Comes to Measuring Partner Success


    Channel Voices Podcast on the web:
    ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
    Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.

    • 33 min
    Why Should Software Vendors Consider Selling via Distributors with Oliver Roth (Prianto)

    Why Should Software Vendors Consider Selling via Distributors with Oliver Roth (Prianto)

    In this episode, Oliver Roth, co-founder of Prianto reveals the benefits of partnering with Distribution Partners and we draw from his own experiences. We discuss how and when should software vendors consider Distribution as part of their Channel Go to Market strategy and find out in detail what makes these partnerships successful.
    Prianto - Prianto GmbH was founded in 2009 in Germany by William Geens and Oliver Roth as a starting point. Prianto is positioned in the distribution market as a pure play software distributor. Over the last years Prianto has grown into a group of companies covering the IT markets in Europe and Canada. Today Prianto is a leading software distributor with a focussed vendor portfolio.
    Channel Voices Podcast on the web:
    ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
    Have you heard of the Clubhouse App? Connect with me @maciej_ie and let's chat all things channel.

    • 32 min
    Partner Marketing Done Right with Joan Groleau

    Partner Marketing Done Right with Joan Groleau

    Despite so many different marketing strategies being taught at universities, unfortunately partner marketing isn't one of them. 
    Who do you hire for a channel marketing position?
    How do you develop a partner marketing strategy?
    What do partners need and how do vendors measure the ROI of channel marketing programs?

    Joan Groleau, (Senior Director, Partner Marketing at Globalization Partners) gives guidance on all of these questions and inspires by sharing her well-tested best practices.

    Channel Voices Podcast on the web:
    ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram
    Have you heard of the Clubhouse App? Connect with me @maciej_ie and let's chat all things channel.

    • 39 min
    Matt Scotney-Jones on The Role of Channel Account Manager

    Matt Scotney-Jones on The Role of Channel Account Manager

    Channel Account Manager - a vendor's frontliner in the channel ecosystem.

    Matt Scotney-Jones educates us on what the job of a Channel Account Manager entails, what it looks like in reality and tells us how this role has been changing and evolving throughout challenging 2020. From webinar fatigue to what keeps a Channel Account Manager up at night...

    External Links:
    Blog Post -> 9 Channel KPIs Every Manager Should Track

    Channel Voices Podcast on the web:
    ChannelVoices.comLinkedInTwitterFacebook 

    • 43 min

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