74 episodes

ClubWealth TV helps driven, successful and BUSY real estate agents like you, double your business while building a strong, balanced home life. Join us each week as high producing agents and team leaders share their stories, and unpack the principle and systems they've used to double, triple and even quadruple their business while enjoying greater quality of life.

Club Wealth TV Michael Hellickson - Real Estate Coach & Consultant, Former #1 Real Estate Agent Nationwide

    • Business

ClubWealth TV helps driven, successful and BUSY real estate agents like you, double your business while building a strong, balanced home life. Join us each week as high producing agents and team leaders share their stories, and unpack the principle and systems they've used to double, triple and even quadruple their business while enjoying greater quality of life.

    Increasing Your PROFIT in 2020! Understanding your P&L w/Christy Horne & Ron Anderson

    Increasing Your PROFIT in 2020! Understanding your P&L w/Christy Horne & Ron Anderson

    As business owners, tracking our money is one of the most critical exercises we need to do. Tracking finances with our bank accounts isn’t enough for us to get the information that helps us make better decisions, so we need a P&L. How does knowing and understanding our numbers increase our profitability? How do we use our P&L to profit expenses and to plan for things like taxes? On this episode, Coach Christy Horne shares the importance of keeping track of your profit and loss on a monthly basis.  

    A lot of us only look at our P&L when we’re giving it to the CPA to do our taxes, but we need to look at it daily, weekly, monthly so we can make business decisions with it. -Christy Horne 
     
    Three Things We Learned From This Episode

    Good P&L data comes from having the right categories When it comes to creating categories in our P&L, it’s important not to make them too broad. Instead of having generic buckets, have specific, granular categories showing every expense and every income type. Every item between $250 and up should be its own line item, so we can get a clear representation on how we’re spending our money.
    Run your real estate job like a businessThink of your business as a brick and mortar business. We need to operate it out of our business accounts. Have a checking, savings and credit account for business, and keep that on its own. Have a brick wall between business and personal finances. 
    Plan ahead for your spending When we take a closer look at our P&L, we’re able to actually forecast our spending. Think about your future expenses, events you’re going to attend, and subscriptions you’re going to pay so we can create a benchmark of profitability.

     
    Guest Bio -
    Christy is a Tier 1 coach at Club Wealth. She received her Bachelor of Business Administration degree and Master’s in Professional Accounting from the University of Texas in Austin. She began her career as a CPA at Ernst & Young before transitioning into the Real Estate Industry in 2013. To access Coach Christy Horne’s resources, visit http://clubwealth.com/PNL/.

    • 51 min
    LinkedIn Leads and Leverage w/Lindsay NcCorchuk

    LinkedIn Leads and Leverage w/Lindsay NcCorchuk

    When it comes to lead generation, LinkedIn is an underestimated and overlooked platform. What makes LinkedIn a great lead generation tool? How do we develop a good value proposition that engages with people? How can a charitable component in our real estate businesses help us build relationships? On this episode, Club Wealth coach and agent, Lindsay NcCorchuk, shares how she’s made $70k in 6 months on LinkedIn alone. You will find out her SECRET SAUCE to gaining new clients using LinkedIn.
     

    LinkedIn isn’t just a source of leads for buyers and sellers, it also helps you grow your network or SOI. -Lindsay NcCorchuk 
    Three Things We Learned From This Episode 

    Have the right value proposition Value proposition matters on LinkedIn. A free home warrantee or money back at closing won’t engage with people or make them want to connect. In Lindsay’s case, her value proposition is the charity component she has in her business, which many people on LinkedIn value. If we’re using a charity component, it’s important that it’s something we’re passionate about. 
    Lead with building relationships Don’t just think buyers and sellers for LinkedIn. We can also use it to connect with people, start conversations, build relationships and expand our spheres of influence. If we do this regularly, we’ll build a healthy database from that platform alone. 
    On LinkedIn there’s less speed-to-lead pressureSpeed to lead is important but not as critical as other platforms. We need to get back to people, but not in as little as 30 seconds like other lead generation tools. People aren’t expecting immediate responses, and also your value proposition takes away the need for urgent contact.

     

    • 42 min
    Begin with the End in Mind Five Stages of Growth in the Five Key Areas of Life w/Coach Ron Anderson

    Begin with the End in Mind Five Stages of Growth in the Five Key Areas of Life w/Coach Ron Anderson

    Many people in business focus all their energy on financial success, and as a result, the other parts of their lives start to suffer. How do we make sure every aspect of our lives is dialed in? How can we work on improving the weaker areas, and how do we use our strong points to help others? On this new episode, Club Wealth’s Coach Ron Anderson explains the five stages we’ll experience while building a successful real estate empire, and how to determine where to focus your time, effort and energy.

    You’re going to be more efficient in all areas of your life if you’re balanced in family, business, finances, health and spirituality. -Ron Anderson  
     
    Three Things We Learned From This Episode

    Focus energy and effort on the weaker life areasWe need to measure where we are in all 5 stages. If we’re successful in all but one, our effort should go to the one area where we are the weakest and work on improving that. As we bring the weakest parts up, the other areas where we’re already strong will get even stronger. 
    Set goals and habits around the life areas you want to improveWe need to identify the areas in our life that we want to work on, and then set smart goals to accomplish them. The one strategy we must master is developing habits around each of the goals we’ve set to cause us to move from one stage to the next. 
    Don’t skip stagesThe 5 stages that show where we are in the different areas of our lives are struggle, survival, success, significance and legacy. Don’t try to jump from struggle to legacy; we have to work on getting to the next stage instead of trying to shoot up to the highest level.

     
    Guest Bio
    Coach Ron is the Club Wealth Director of Coaching.

    • 36 min
    START YOUR YEAR RIGHT S.M.A.R.T. Goals EVERY Real Estate Agent Must Set

    START YOUR YEAR RIGHT S.M.A.R.T. Goals EVERY Real Estate Agent Must Set

    In a new year, it’s important for us to really examine the goals we set to make sure they are S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Time Frame). How do we set goals that are actually attainable instead of focusing on numbers that make us sound cool? How do we make sure the goals we set are in integrity for us? What resources can we use to set goals and achieve them? On this episode, the 100th episode of Club Wealth TV, coaches Misti Bruton, Leisel Taylor, and Donnie Morrow talk about lessons they’ve learned about setting goals. 
     

    Time is the biggest motivator in your business and your life. Without a deadline, you won’t have the willpower or sense of direction. -Leisel Taylor 
     
    Three Things We Learned From This Episode

    Look back to learn how to move aheadReflect backwards with honesty. Before setting goals for the year ahead, we first need to evaluate the results we got up to this point. We don’t do this negativity but for learning. This information helps us know where we’re starting from in setting goals going forward.
    Compete with your former self, not other peopleDon’t buy into the idea of competing with others, it’s a painful path that doesn’t lead to happiness. When we set goals, it’s important for us to remember that the only person we’re competing against is ourselves. We need to be better than we were before, and not other people.
    Artificial timelines drive willpowerWhen we set up open ended goals, we take away the tension that we need to drive forward. We need to create timelines, deadlines and schedules that get us to where we want to go, even if the deadlines are artificial and self-imposed.

    • 57 min
    How an Agent with a DISC Profile of an Admin led to $1.2 Million in GCI w/Matt Hermes

    How an Agent with a DISC Profile of an Admin led to $1.2 Million in GCI w/Matt Hermes

    When we go through a hard time in our lives and businesses, we can let those things define us, or we can choose to let them inspire us to improve. What does it take for us to keep going when it feels like the odds are against us? Why is giving such a powerful part of coming out of a bad place? How did an agent with a High S-C DISC profile build a highly successful team? On this episode, broker/owner Matt Hermes shares on why our DISC profile doesn’t define us, his inspiring perseverance, and how he came out of being $250k in debt, in a bad place mentally and in a bad economy.  

    Don’t do stuff that you hate because you will hate the business you’re in. -Matt Hermes 
     
    Three Things We Learned From This Episode

    Matt’s incredible story of survival, perseverance and change Matt has built himself up after going through a difficult time. Two of his kids faced health challenges during the market crash. He ended up deep in debt, battling alcoholism and on the verge of suicide. The loss of material things forced him to look inside himself and build himself back up the right way. 
    Introversion doesn’t have to hold us back in businessYou don’t have to be a complete extrovert to effectively interact with people. All we need to do is step outside of our shells for a short amount of time, and then step back in when we aren’t in networking or speaking mode. 
    Coaching is one of the best investments we can make in ourselvesIf we’re not getting desired results, we have to do something different. Coaching is a great place to start to change the results we’re getting. We’re limited in what we know, and we don’t know what we don’t know, so it’s better to invest in the knowledge of people who have been to where we are.

     
    Guest Bio
    Matt is the founder and team leader of Atlanta Homes Guru. His team has been named one of the "Best Teams in America" by Real Trends, one of the Top 3 Realtors in Atlanta (NAMAR) from 2012 - 2016, and is in the top 1% of all Keller Williams Agents in the world. For more information, visit http://www.atlantahomesguru.com/.

    • 35 min
    How Listings-to-Leads Can Help Agents Generate High Quality Affordable Leads w/Scott Pierce

    How Listings-to-Leads Can Help Agents Generate High Quality Affordable Leads w/Scott Pierce

    Getting leads is more expensive than ever! However, there are still some fantastic and affordable lead sources in the market, such as Listings-to-Leads. How does this platform work, and how can it supply us with quality leads? Why is a pipeline of leads key to our success? On this episode, Listings-to-Leads founder, Scott Pierce, talks about how his platform works and the results agents are getting from it. 

    Super affordable leads are the best way to stock up our pipeline. -Michael Hellickson 
     
    Three Things We Learned From This Episode

    Quality beats quantity in good lead generationLead generation is not just about focusing on putting out Facebook ads and caring more about quantity over quality. That approach generates the lowest quality of leads; Listings-to-Leads is a tool that focuses on getting higher quality leads. 
    Lead-cash conversion is a metric we should track It’s important to consider the lead-cash conversion cycle when purchasing leads. Some lead sources take a lot of time between when we pay for the lead and when we make money.
    Building a pipeline is keyIf we want to grow our businesses, it’s impossible to do it without a consistent stream of leads. If we can invest money in something like Listings to Leads, we can affordably keep our businesses flush with potential clients.

     
    Guest Bio
    Scott is the Founder & Chief Evangelist of Listings-to-Leads. Previously he was the Director of Online Marketing for 4 Sotheby's International Realty offices in Danville, Lafayette, Leimert and Montclair, CA with over 225 agents. For more information visit https://www.listingstoleads.com/

    • 22 min

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