9 episodes

Keeping up with online marketing news and tactics can take a lot of time in a busy week. That’s why we bring you the top marketing news and insights. CMODigital is a weekly podcast hosted by Fawn Annan, President and Group Publisher of ITWC, & Jim Love, Chief Digital Officer at ITWC. You can also watch the video version of this podcast. Each week we feature a "Shout Out" to someone in the Canadian marketing community. If your agency has a change in executive staff or exciting news, shoot us a tweet @CMODigital to be featured in next week's episode.

CMO Digital Jim Love and Fawn Annan

    • Technology

Keeping up with online marketing news and tactics can take a lot of time in a busy week. That’s why we bring you the top marketing news and insights. CMODigital is a weekly podcast hosted by Fawn Annan, President and Group Publisher of ITWC, & Jim Love, Chief Digital Officer at ITWC. You can also watch the video version of this podcast. Each week we feature a "Shout Out" to someone in the Canadian marketing community. If your agency has a change in executive staff or exciting news, shoot us a tweet @CMODigital to be featured in next week's episode.

    CMO Digital: Canada's Top 5 Brands 2014

    CMO Digital: Canada's Top 5 Brands 2014

    Jim and Fawn talk about Canada's top 5 brands of 2014, using ICA and Ipsos Reid's latest study.
    They also talk about Bell's Let's Talk campaign, and how it's affected their brand.

    Check out the full ICA and Isos Reid survey here: http://www.bettermail.ca/m/1541/114877/

    If you're a Canadian marketing professional, shoot us a tweet or email jlitchen@itwc.ca for a Shout Out in next week's episode!

    *Follow us on Twitter: http://www.twitter.com/cmodigital
    *Subscribe on iTunes: http://myi.tw/CMOPodcast
    *Read CMO Digital: http://www.itbusiness.ca/cmo-digital

    • 5 min
    CMO Digital: The Customer Journey & Personalized Video

    CMO Digital: The Customer Journey & Personalized Video

    This week, Jim & Fawn talk about the customer journey and personalized video.
    Also this week - the priorities marketers have, based on Salesforce's State of Marketing Survey.

    *Follow us on Twitter: http://www.twitter.com/cmodigital
    *Subscribe on iTunes: http://myi.tw/CMOPodcast
    *Read CMO Digital: http://www.itbusiness.ca/cmo-digital

    • 4 min
    CMO Digital #9: Marketing reading list for 2015

    CMO Digital #9: Marketing reading list for 2015

    Fawn and Jim compare their reading lists to learn about the latest marketing field developments at the start of 2015. Jim's reading Tim Keiningham's Wallet Allocation Rule that tells marketers about why customer satisfaction ratings aren't the metrics they're looking for. Meanwhile, Fawn's reading about the top 10 business priorities for 2015.

    • 3 min
    Black Friday versus Cyber Monday 2014

    Black Friday versus Cyber Monday 2014

    This week Jim Love & Fawn Annan talk about Black Friday and Cyber Monday 2014.
    Why did Black Friday flop?
    Why did Canadian online shoppers order from the U.S. for Cyber Monday?
    Tune in for these answers, and more.

    Our Shout Out this week goes to Judy Bishop, CMO of BlackSquare. BlackSquare develops and sells BlackBoxx, a professional platform for wineries to sell merchandise online, in North America, Australia, Asia and Europe.

    Check out Judy's CMO to Know Profile here: http://www.itbusiness.ca/news/judy-bishop-blacksquare/52511

    Also , check out CMO Digital's other content here: http://www.itbusiness.ca/cmo-digital

    • 3 min
    Google's Contributor and Bing Ads vs Google

    Google's Contributor and Bing Ads vs Google

    This Week on CMO Digital, Jim Love and Fawn Annan talk about Contributor, Google's new program.
    Contributor allows users to pay $1 to $3 monthly for a sites content, ad free.

    10 online publishers are already using Contributor, including Mashable, Imgur, and The Onion.
    If this program catches on, what will it mean for marketers?
    How will it change online marketing?

    Jim and Fawn also compare Bing Ads and Google's marketing offerings.
    Why should you invest in Bing ads, when Google gets more clicks?
    We'll tell you.

    If your company has exciting news, shoot us a tweet @CMODigital to be featured in next week’s shout-out. https://twitter.com/cmodigital

    *Subscribe on iTunes: http://myi.tw/CMOPodcast
    *Read CMO Digital: http://www.itbusiness.ca/cmo-digital

    • 4 min
    CMO Digital: How Canadians Consume Online Media, and BrightRoll after Yahoo's Acquisition

    CMO Digital: How Canadians Consume Online Media, and BrightRoll after Yahoo's Acquisition

    This week Jim Love and Fawn Annan talk about comScore's findings on Canadian online video consumption, as well as Yahoo!'s aquisition of BrightRoll, and how it could effect the platform.

    ComScore's VP of sales presented at the NextMedia conference in Toronto this year.
    We discuss the insights he shared, including Canada's smartphone use versus other nations, and how different demographic groups prefer to consume their online media.

    You probably already know Yahoo! acquired BrightRoll - a leading programmatic ad buying platform - for $640 Million. We talk about how this change of ownership could affect the platform, and how that would affect marketers.

    Shout Out to Tom Ward, VP of Marketing at Qnext.

    Check out Tom's "CMO to Know" profile:
    http://www.itbusiness.ca/news/a-cmo-to-know-tom-ward-qnext/52027

    If your company has exciting news, shoot us a tweet @CMODigital to be featured in next week’s shout-out. https://twitter.com/cmodigital

    • 4 min

Top Podcasts In Technology

All-In with Chamath, Jason, Sacks & Friedberg
All-In Podcast, LLC
Lex Fridman Podcast
Lex Fridman
Acquired
Ben Gilbert and David Rosenthal
The Gatekeepers
BBC Radio 4
The Big Tech Show
Irish Independent
Better Offline
Cool Zone Media and iHeartPodcasts