13 episodes

Traditional sales and marketing methods fail today's consumers. Meanwhile, modern messaging apps that allow for real-time conversations and instant feedback are transforming the way we interact in our personal and professional lives. The official Conversational Marketing podcast, brought to you by the leader in Conversational Marketing, Drift, explores all this and more.

We're bringing you real world use cases and best practices for Conversational Marketing from the team at Drift, plus partners, customers and leading sales and marketing experts. This podcast is here to help you bring your business into the 21st century.

Get the best selling book on Conversational Marketing: https://drift.com/book/

Conversational Marketing Drift

    • Marketing

Traditional sales and marketing methods fail today's consumers. Meanwhile, modern messaging apps that allow for real-time conversations and instant feedback are transforming the way we interact in our personal and professional lives. The official Conversational Marketing podcast, brought to you by the leader in Conversational Marketing, Drift, explores all this and more.

We're bringing you real world use cases and best practices for Conversational Marketing from the team at Drift, plus partners, customers and leading sales and marketing experts. This podcast is here to help you bring your business into the 21st century.

Get the best selling book on Conversational Marketing: https://drift.com/book/

    So You Want To Hire A Conversational Marketer

    So You Want To Hire A Conversational Marketer

    So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening for tactical tips and ideas to swipe.
    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi and Sara on Twitter @sammireinstein @sara_pion @HYPERGROWTH_Pod

    • 18 min
    Simple But Not Easy – Why You Should Be Focusing On Customer Experience In 2020 & Beyond

    Simple But Not Easy – Why You Should Be Focusing On Customer Experience In 2020 & Beyond

    If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing.

    One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift’s own Julie Hogan.

    So we sat down with her to understand what the heck even is customer experience, how you measure it, and how you can start implementing it today.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Julie on Twitter @sammireinstein @sara_pion
    @jalicedev @HYPERGROWTH_Pod

    • 30 min
    Conversational Campaigns You Can Swipe Right Now With Jess from Sigstr

    Conversational Campaigns You Can Swipe Right Now With Jess from Sigstr

    How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, we get it. It can be hard to keep your campaigns feeling fresh when there are so many other things to think about. So, we sat down with Jess from Sigstr to get some inspiration on how to structure marketing campaigns that actually drive conversations. If you're feeling a little stuck in your usual routine, this episode is for you.
    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Jess on Twitter @sammireinstein @sara_pion
    @YouJessMissedMe @HYPERGROWTH_Pod

    • 23 min
    Making Marketing Metrics More Human

    Making Marketing Metrics More Human

    Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning.


    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Brianna on Twitter @sammireinstein @sara_pion @briannagammons @HYPERGROWTH_Pod

    • 21 min
    We Talked To TheSkimm Co-Founders To Learn How They Built A Community Of Superfans

    We Talked To TheSkimm Co-Founders To Learn How They Built A Community Of Superfans

    How do you build a community that is engaged and passionate about your brand? In this episode recorded live at HYPERGROWTH San Francisco, Sammi and Sara sit down with Carly Zakin and Danielle Weisberg, co-founders of TheSkimm (and all-around boss ladies), as they discuss how to enable your community to take action, how to measure the success of expanding channels, and how to take a “good idea” and grow it into an empire.

    • 22 min
    Change My Mind: Enterprise Buyers Are Just People

    Change My Mind: Enterprise Buyers Are Just People

    Is conversational marketing for the enterprise? You bet it is. But not everyone is convinced. So on this episode, Sammi and Sara face off against some of the most common objections to using conversational marketing to sell into the enterprise. And this time, they're bringing in reinforcements with special guest Jill Chiara (Drift's VP of Enterprise Sales) to unpack these objections and discuss why not using conversational marketing is a huge missed opportunity for enterprise businesses.

    • 17 min

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