130 episodes

If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career working out the answer to that question. Subscribe to this podcast so I can share the best secret marketing & sales hacks with you. My name is Orren Prunckun and welcome to my podcast.

Create More Customers Orren Prunckun

    • Business

If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career working out the answer to that question. Subscribe to this podcast so I can share the best secret marketing & sales hacks with you. My name is Orren Prunckun and welcome to my podcast.

    Create More Customers — Episode 132: Marketing & Sales Advice For Value-Driven Communication

    Create More Customers — Episode 132: Marketing & Sales Advice For Value-Driven Communication

    In this episode you’ll hear my thoughts on:


    Identifying ideal customers
    Educating potential customers
    Utilising different channels
    Creating and distributing content
    Targeting specific customer segments
    Building a sales funnel
    Asking for referrals
    Being consistent and persistent
    Considering paid advertising
    Providing value through communication

    So, listen here as we discuss these!

    If you like what was on here and want more, go to https://createmorecustomers.agency

    • 24 min
    Create More Customers — Episode 131: Marketing & Sales Advice For Unlocking The Power Of Segmentation

    Create More Customers — Episode 131: Marketing & Sales Advice For Unlocking The Power Of Segmentation

    In this episode you’ll hear my thoughts on:


    Categorizing ideal customers into different categories
    Using well-known frameworks to identify these categories
    Targeting product-aware customers and re-engaging with potential customers
    Escaping the commoditization of the products and services
    Creating a brand stand out in a competitive market
    Building trust and relationships by adding value  before pitching
    Starting content distribution to contact customers and build a relationship with them
    Fulfilling promises and promoting prospects to build trust and relationships
    Asking for referrals and not taking a "no" as a dead-end
    Using outbound methods via LinkedIn, Twitter, email and SMS

    So, listen here as we discuss these!

    If you like what was on here and want more, go to http://orrenprunckun.com

    • 19 min
    Create More Customers - Episode 130: Marketing & Sales Advice For Those Who Do Business Development

    Create More Customers - Episode 130: Marketing & Sales Advice For Those Who Do Business Development

    In this episode you’ll hear my thoughts on:


    Why getting back in contact with prospects is important
    What the new algorithms social channels are using
    Why visual content works
    How to do business development
    A process of business development for content
    A process for content creation
    What makes quality content
    Why testing content on social channels is important
    How to target well via social channels
    How to easily distribute audio

    So, listen here as I discuss these!

    If you like what was on here and want more, go to http://orrenprunckun.com

    • 19 min
    Create More Customers - Episode 129: Marketing & Sales Advice For Gym Owners

    Create More Customers - Episode 129: Marketing & Sales Advice For Gym Owners

    In this episode you’ll hear my thoughts on:


    Staying front of mind with customers, including theory about how advertising work and tactics such as “surprising and delighting
    Creating offers, with examples
    Creating communities, transitioning from offline to online, and nuances of Facebook Groups
    Branding, specifically wearables and interest categories for referrals
    Instant demos for increasing sales, and some examples of them
    Incentivizing referrals with specific phrasing
    Content creation, topics, quantity, length, and finding your voice

    So, listen here as I discuss these!

    If you like what was on here and want more, go to https://createmorecustomers.agency

    • 24 min
    Create More Customers - Episode 128: How to generate B2B leads when you have brand restrictions

    Create More Customers - Episode 128: How to generate B2B leads when you have brand restrictions

    In this episode you’ll hear my thoughts on:


    Why Twitter bio disclaimers are redundant;
    How to use 2 of a 3 step sales funnel to overcome brand use restrictions;
    What to communicate to overcome brand use restrictions;
    How these topics relate directly to lead generation for your employer;
    How these topics build your personal brand as an employee;
    What the practical steps to get started are;
    Why organizers get brand benefits and attendees don't; and
    What the practical examples of this organizing look like.

    So, watch here as I discuss these!

    If you like what was on here and want more, go to http://orrenprunckun.com

    • 4 min
    Create More Customers - Episode 127: What the substance of content should be

    Create More Customers - Episode 127: What the substance of content should be

    In this episode you’ll hear my thoughts on: 


    What should be in your content; 
    Why giving away too much isn’t an issue;
    What the problem is with a one-way conversation;
    How to overcome that Problem;
    How to get attention for the content; and
    Why more content is better than less.

    So, listen here as I discuss these!

    If you like what was on here and want more, go to http://orrenprunckun.com

    • 10 min

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