55 min
Creating A Global Fitness Brand with Reebok Founder Joe Foster SnipBit
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- Entrepreneurship
SnipBit is the weekly podcast designed to provide motivational and inspirational soundbites and snippets from aspirational people in the fields of business, sport, entertainment and politics.
This week we welcome Joe Foster. Joe and his late brother Jeff were born into the J W Foster & family business, but on their return after 2 years away from home on National Service, they asked questions.
The year was 1955 and the brothers saw a business still rooted in the 1930’s Their father and uncle were now operating the business and very much like other companies, spent more time feuding than collaborating.
The brothers founded Mercury Sports Footwear which, after 18 months, they renamed to become the now-famous REEBOK brand. As the surviving Founder of Reebok, Joe still welcomes the opportunity to travel and recounts those early stories from start-up to taking the company to a $4 billion business, overtaking Adidas & Nike to become the World's No.1 sports brand.
In this episode, Joe talks about his journey together with his brother in building one of the world’s most recongnised brands and how they came up with the brand name. Joe also talks about the processes and struggles in registering a brand name. Joe highlights how he and his brother managed to run the company for so many years, through thick and thin!
In this episode you will learn:
Joe’s background and upbringing How Reebok came to be the World’s No.1 sports brand The struggles and challenges in creating and registering a brand name Sales and business strategies Tactics for expanding your business
The show's mission is to drive young people to seek greater heights of achievement through the examples of those that have gone before them. The core aim is to show that achievement is not limited to luck or circumstance and listeners can learn from the success stories and mistakes of the best.
The famous voices you will hear interviewed by host Hayley Meakes on SnipBit will demonstrate to young people that they can be successful in their chosen field, whatever their background or start in life. This show sets out to prove that with hard work, a positive mindset, resilience and action great success can be achieved.
For more information on what is shared in this episode head to www.hayleymeakes.co.uk
SnipBit is the weekly podcast designed to provide motivational and inspirational soundbites and snippets from aspirational people in the fields of business, sport, entertainment and politics.
This week we welcome Joe Foster. Joe and his late brother Jeff were born into the J W Foster & family business, but on their return after 2 years away from home on National Service, they asked questions.
The year was 1955 and the brothers saw a business still rooted in the 1930’s Their father and uncle were now operating the business and very much like other companies, spent more time feuding than collaborating.
The brothers founded Mercury Sports Footwear which, after 18 months, they renamed to become the now-famous REEBOK brand. As the surviving Founder of Reebok, Joe still welcomes the opportunity to travel and recounts those early stories from start-up to taking the company to a $4 billion business, overtaking Adidas & Nike to become the World's No.1 sports brand.
In this episode, Joe talks about his journey together with his brother in building one of the world’s most recongnised brands and how they came up with the brand name. Joe also talks about the processes and struggles in registering a brand name. Joe highlights how he and his brother managed to run the company for so many years, through thick and thin!
In this episode you will learn:
Joe’s background and upbringing How Reebok came to be the World’s No.1 sports brand The struggles and challenges in creating and registering a brand name Sales and business strategies Tactics for expanding your business
The show's mission is to drive young people to seek greater heights of achievement through the examples of those that have gone before them. The core aim is to show that achievement is not limited to luck or circumstance and listeners can learn from the success stories and mistakes of the best.
The famous voices you will hear interviewed by host Hayley Meakes on SnipBit will demonstrate to young people that they can be successful in their chosen field, whatever their background or start in life. This show sets out to prove that with hard work, a positive mindset, resilience and action great success can be achieved.
For more information on what is shared in this episode head to www.hayleymeakes.co.uk
55 min