345 episodes

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

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    • Business
    • 5.0 • 1 Rating

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

    "Unlocking the Power of Community" with Sabina Osorio of TED Conferences

    "Unlocking the Power of Community" with Sabina Osorio of TED Conferences

    In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Sabina Osorio, Director of Marketing and Customer Engagement at TED Conferences. Sabina shares her journey in the marketing world and discusses her unique approach as a "marketing athlete." Discover how TED creates a boundless curiosity catalyst through its cross-disciplinary community and innovative initiatives. Sabina also reveals the challenges and successes of marketing a premium nonprofit experience and provides valuable advice for aspiring marketers. Tune in to learn about TED's mission, the importance of a human-first marketing approach, and how embracing a "why not me" mentality can empower your career.

    • 13 min
    "Data-Driven Growth: Navigating B2B and B2C" with Ari Capogeannis

    "Data-Driven Growth: Navigating B2B and B2C" with Ari Capogeannis

    In this episode of the Digital Marketing Master Archive Edition, Sarah Morse sits down with Ari Capogeannis, Senior Director of Enterprise Revenue Marketing at Nvidia. Ari offers valuable advice for professionals in digital marketing, emphasizing the importance of alignment, data-driven decision-making, and continuous learning. Dive into a detailed discussion about aligning marketing and sales, leveraging data for strategic insights, and overcoming the challenges of managing a vast product portfolio.

    • 17 min
    "Resilience and Strategy in Marketing" with Kerry Rana of ExtraHop

    "Resilience and Strategy in Marketing" with Kerry Rana of ExtraHop

    In this episode of Digital Marketing Master Archive Edition, host Abby Martinez welcomes Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop. Kerry shares her unique journey from studying psychology to becoming a seasoned marketing professional in the B2B space. She delves into her diverse experiences across industries like higher education, fintech, and cybersecurity, offering valuable insights on building a go-to-market strategy, the importance of resilience, and the critical role of networking in achieving career success. Whether you're just starting out in marketing or looking to pivot your career, this episode is packed with practical advice and inspiring stories.

    • 26 min
    "Sustainability in the Spotlight" featuring Matt Braud of Lummus Technology

    "Sustainability in the Spotlight" featuring Matt Braud of Lummus Technology

    Join host Abby Martinez as she sits down with Matt Braud, Head of Global Marketing and Coms at Lummus Technology, in this episode of Digital Marketing Master Archive Edition. Explore Matt's career journey from strategic communications to marketing, and how the worlds of marketing and communications intertwine. Dive into the exciting story of Lummus Technology, a company undergoing significant transformation in the energy industry, and learn how Matt navigates the challenges and opportunities of telling their story amidst global shifts towards sustainability and innovation.

    • 22 min
    "Insights Into the World of Digital Marketing" with Brett Tolbert of Comcast Business

    "Insights Into the World of Digital Marketing" with Brett Tolbert of Comcast Business

    Join host Sarah Morse as she delves into the dynamic world of digital marketing with Brett Tolbert, VP of Marketing and Sales Strategy at Comcast Business. In this episode, Brett shares insights into Comcast Business' telecommunications services for businesses of all sizes, the importance of reliability and cybersecurity, and the challenges of targeting diverse audiences. Discover how to navigates the ever-changing digital landscape and find inspiration for your own marketing strategies.

    • 16 min
    "Building Trust and Engagement" with Anthony Giordano of Sermo Inc.

    "Building Trust and Engagement" with Anthony Giordano of Sermo Inc.

    Join host Abby Martinez in this episode of Digital Marketing Master Archive Edition as she sits down with Anthony Giordano, VP of Growth Marketing at Sermo Inc., to explore his diverse journey through the world of marketing. From launching pharmaceuticals to pioneering Omni Channel advertising in the Middle East, Anthony shares insights gained from working across various sectors and geographies. Discover how he navigated challenges, built trust with healthcare professionals, and led his team to drive impactful growth in the ever-evolving marketing landscape.

    • 23 min

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