2 min
Don't be afraid of your price BrickSeller
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- Entrepreneurship
Price is your best lever. Don't be afraid of it, but make sure you can defend it with vigor.
Many of us still shy away from price and think a low price strategy is what will win the day...but buyers don't really buy on price, rather value and ROI. The reality is for most businesses, particularly B2B, you will get less clients than expected and they will pay more because they recognize the value. Price buyers come and go where value buyers tend to stay with you.
Set an appropriate price for your product or service and defend it with conviction.
Brick
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Support this podcast: https://podcasters.spotify.com/pod/show/jonathan-brickman/support
Price is your best lever. Don't be afraid of it, but make sure you can defend it with vigor.
Many of us still shy away from price and think a low price strategy is what will win the day...but buyers don't really buy on price, rather value and ROI. The reality is for most businesses, particularly B2B, you will get less clients than expected and they will pay more because they recognize the value. Price buyers come and go where value buyers tend to stay with you.
Set an appropriate price for your product or service and defend it with conviction.
Brick
---
Support this podcast: https://podcasters.spotify.com/pod/show/jonathan-brickman/support
2 min