243 episodes

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts

    • Business

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

    239: How the Cereal School Grew from Zero to 7-Figures in Just 8 Months

    239: How the Cereal School Grew from Zero to 7-Figures in Just 8 Months

    If you want to run your business successfully, you need to have a deep understanding of how everything works. Today we’re talking with Helen Guo, co-founder of The Cereal School about how she took her business from zero to well over 7 figures in just eight months.
    One of the key components of the business’ success is that Helen and her co-founder, Dylan, started by learning and running every aspect of the business themselves, before hiring agencies to take things over.
    They also put a lot of initial time into building the brand organically, which made it easier to amplify with paid efforts as they’re scaling up.
    Helen shares her amazing journey with us, as well as her tips for finding the right agency, and how to build a partnership that will last.
    Enjoy!
    Episode Highlights 6:06 Helen’s entrance into the world of entrepreneurship. 9:06 The Cereal School’s insanely rapid growth. 10:06 Pre-launch efforts to build an audience before the product was ready to officially launch.  13:25 How Helen built a 20,000+ person email list without running paid ads. 15:29 Helen’s philosophical approach to Facebook ads and scaling up. 18:58 Lessons learned from working with different advertising agencies. 23:10 The importance of actually learning how to run your own marketing, and the creative approach that sets the Cereal School apart. 27:57 How Helen successfully onboarded an ad agency to take over for her. 31:33 Questions to ask your agency upfront to build a better relationship. 32:41 Where Helen goes for new ideas and advice. 34:29 How implementing email marketing helped the Cereal School go from 0% to over 25% of revenue from email. 36:56 What Helen’s looking at to the future to stay ahead of the game. 38:49 Apps that Helen is excited about right now. 41:57 The thing about the Cereal School’s business that can’t be easily replicated. Links And Resources The Cereal School helen@thecerealschool.com Asana Dropbox Klaviyo PostScript Enquire Private Intensive @a_brawn on Twitter @andrewfoxwell on Twitter Profit Summit Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

    • 44 min
    BONUS: A look at CBO with Molly Pittman & Depesh Mandalia

    BONUS: A look at CBO with Molly Pittman & Depesh Mandalia

    On today's special BONUS episode we're talking about CBO. That's Campaign Budget Optimization. Andrew sat down with expert digital advertisers Molly Pittman and Depesh Mandalia to talk about what's happening with CBO, how it's working, why it's working the way that it is, and some tips to improve your campaigns.
    They discuss:
    Why you can't treat CBO campaigns the same way as you were treating ABO campaigns CBO misconceptions When CBO works best How to think about your budget when setting up CBO CBO and Dynamic Creative CBO best practices Enjoy!
    Links And Resources Foxwell Digital Course - CBO: All You Need to Know andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

    • 53 min
    238: Zero to Launch: The Scaling Series, Part 1

    238: Zero to Launch: The Scaling Series, Part 1

    Andrew and I have worked with hundreds of different companies at various stages of growth, from pre-launch to multi-million dollar acquisition. Today we’re kicking off our scaling series, where we’ll talk about each stage of growth and the challenges you're going to face as you scale up your business from zero to 8-figures.
    We’re starting off with a “zero to launch” episode where we’ll address some of the questions you’ll face when you’re determining how to launch and going from an idea for a product to actually getting sales.
    We’ll be sharing core lessons through each of these episodes that will give you value whether you're at the beginning, already making 7-figures, or somewhere in the middle.
    Enjoy!
    Episode Highlights 4:30 Why we decided to do a scaling series. 9:07 The most important thing when you’re just starting out? Feedback. 10:24 Knowing what your community looks like is critical for scaling. 13:40 Once you know your community, identify their buying power and your market potential. 15:38 A zero to launch case study. 18:16 Common missteps at this stage. 19:40 Creating a “talk trigger” product. Links And Resources The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

    • 23 min
    237: 50 Team Members & Growing: How this Former Fighter Pilot Built a Unique Business

    237: 50 Team Members & Growing: How this Former Fighter Pilot Built a Unique Business

    One of the keys to successful growth is hiring a team that keeps the business running, whether the founder is there or not. Over the last 14 years, Cory Bower, founder of Aviator Gear, has built a multi-million dollar business with a team of 48 full-time employees.
    When Cory was in the Air Force, he saw a need, launched a company, and to this day uses some of his military systems and structure to keep things running smoothly.
    It’s always a pleasure to chat with Cory, and I hope you enjoy our conversation about growth, hiring, and critical tools for success.
    Episode Highlights 5:55 Introducing Cory Bower and the birth of Aviator Gear. 8:12 The unique custom nature of Cory’s products. 10:20 Cory’s journey to becoming a fighter pilot. 13:53 Transitioning from fighter jets to ecommerce. 16:05 How Cory applies lessons learned in the military to his business. 18:42 The team structure Cory’s built that lets his business run even when he’s not around. 23:55 Engines for Aviator Gear’s growth over the last year and how they communicate about the custom nature of their products through different parts of the funnel. 26:43 The role Cory wishes he would have gotten off his own plate sooner, but why you have to have balance as you grow so the wheels don’t fall off. 29:18 Tools Aviator Gear uses to keep things running smoothly. 35:07 What it looks like to hire and manage a 50-person team. 39:29 Cory’s learning process and how he finds useful information to help his growth. 42:07 Do this simple thing right now to be more productive. Links And Resources Aviator Gear Klaviyo Dropbox OnSite by Shopworks Pipedrive Cory on Twitter - @TrapBower trap@aviatorgear.com @a_brawn on Twitter @andrewfoxwell on Twitter Profit Summit Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

    • 46 min
    236: 6 Things You Can Do Today To Grow Your Business

    236: 6 Things You Can Do Today To Grow Your Business

    We’re getting tactical today and bringing you 6 quick wins you can execute today to grow your business. From Facebook, to email, to website optimization, these quick wins will help you generate sales and get results.
    Enjoy!
    Episode Highlights 4:25 Quick Win #1: 4-6% Lookalikes based off pixel value. 5:47 Quick Win #2: Identify previous customers who are likely to spend again, but who are no longer on your email list, and hit them with remarketing. 7:23 Quick Win #3: Integrate your Klaviyo audiences with Facebook. 8:34 Quick Win #4: Turn great text reviews into video reviews. 11:14 Quick Win #5: Use bid caps to ensure your Facebook ads are being shown. 13:05 Quick Win #6: Get a fresh perspective on your website. Links And Resources Klaviyo UserTesting Profit Summit The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

    • 17 min
    235: A Behind the Scenes Look at Pura Vida’s Multi-Million Dollar Exit

    235: A Behind the Scenes Look at Pura Vida’s Multi-Million Dollar Exit

    When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?” Today we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their current strategies, how the company’s grown over the last several years, the way his role has evolved, and what it's actually like to prepare your company for a multi-million dollar sale.
    Andrew and I both worked with Pura Vida at the very beginning, and we’re so excited to reconnect and bring this episode to you today.
    Enjoy!
    Episode Highlights 6:25 What got Griffin and Pura Vida to where they are today. 7:28 How Griffin’s role has changed as the company’s grown. 9:02 Pura Vida’s unique influencer strategy and how it started. 12:45 Relentless innovation and how Pura Vida continues to increase customer lifetime value. 15:18 The moment Griffin realized the brand was going to be a success. 16:30 How Pura Vida’s growth strategy has changed over time. 17:57 The challenges Griffin’s faced over the years as CEO. 20:12 Where Griffin’s seen the most success in hiring. 22:12 How Pura Vida’s ambassador program started, and where it’s at today. 22:21 A day in the life of the Pura Vida CEO, and the value of growing a team. 24:25 Why you’ve got to stop wearing all the hats in your business if you want it to scale up. 28:14 What you should be focusing on as a founder, instead of getting enticed by the newest Shopify app. 29:28 A key approach for brands launching today vs 6 years ago. 31:53 Lessons learned about managing cash while scaling up. 33:47 How Pura Vida ended up making a deal with Vera Bradley, and the process of finding and securing that kind of partnership. 38:07 Griffin’s biggest takeaway from meeting with investors. 39:34 The expansive value Pura Vida’s gained from their partnership with Vera Bradley. 41:33 What Griffin’s excited about right now and some things in store for Pura Vida in 2020. Links And Resources Pura Vida Attentive Griffin on LinkedIn Griffin on Instagram griffin@puravidabracelets.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

    • 45 min

Customer Reviews

Adrian_Ireland ,

My new favourite podcast!!

Really love this podcast. I’m in business now for a year and looking to take my ecommerce store to the next level. Have downloaded all podcasts and running through them from the 1st episode while in my car and really love them. The boys are great to listen to and very entertaining. No bull just straight to the point… definitely worth a listen, you’ll be hooked !! Adrian - Ireland

jlarkin353 ,

A must listen to podcast

If you are involved in eCommerce, you should be listening to this podcast.

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