4 episodes

Actionable ecommerce marketing consulting to help direct to consumer
ecommerce brands get predictable sales.

Ecommerce Marketer SparkPPC

    • Marketing

Actionable ecommerce marketing consulting to help direct to consumer
ecommerce brands get predictable sales.

    5 Levels of Awareness

    5 Levels of Awareness

    Ep 003 - 5 Levels of Awareness

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    Here’s a fun fact – no wheels exist in nature.

    Unlike many of mankind’s inventions which were inspired by nature, think how birds inspired airplanes, whales inspired submarines – the wheel as we know it is 100% an invention of mankind. The wheel was invented around 4500 BC and even then only used in pottery in Mesopotamia until the Sumerians began using them in wheeled wagons as depicted in pictures found on their clay tablets in modern day Iraq.

    Leave it to mankind to create one of the most important inventions ever and still not use it to its full potential…

    In fact, here are some inventions that came before the wheel: boats, maps, beer, musical instruments.

    That’s right, we were making tunes and navigating waters before figuring out the wheel...

    What changed the game was a solution for the wheel – the axel.

    So the axel was the solution we needed to have a working wheel...

    Solutions can bring about great outcomes but before we can get to a solution, there has to be something that sets the discovery of a solution in motion...

    This is the awareness that a problem exists. Awareness plays a key role in marketing because we create big ideas and tell stories that create this awareness.

    In fact, one of the marketing world’s greatest copywriters, and one of my favorites, Eugene Schwartz developed a framework that measures the 5 levels of awareness that your target customer always falls into. There are only 5.

    The reason it’s important to distinguish is because it ranks someone from not being aware that a problem exists all the way to know about your product as their solution. So creating your messaging around someone who is ready to buy and putting it in front of those who aren’t even aware of a problem would be a waste of time and money. It would be as if I’m advertising a new ceramic burr coffee grinder to you, when you’re actually a tea drinker and have no clue what a ceramic burr coffee grinder does exactly.

    So let’s get to the 5 levels of awareness and how we can use it in our marketing to get sales.

    But before we do, let’s accept one big idea about business. 

    We buy solutions, not products...

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    This podcast is produced and sponsored by SparkPPC | Ecommerce Marketing Consulting.


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    • 10 min
    What is the ABC Formula?

    What is the ABC Formula?

    Ep 002 - What is the ABC Formula?

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    It’s the year 1896, and Italian economist Vilfredo Pareto publishes his first work, Cours d’Economie Politique. In it he shows that approximately 80% of Italy’s land is owned by 20% of the population.

    Fast forward to 1941, American engineer and management consultant, Joseph Juran discovers the work of Pareto and begins to apply this principle to his consulting practice.

    He notices this very principle could be applied to quality issues, meaning: 80% of a problem is caused by 20% of the causes.

    20% of a team’s members are going to make up 80% of a project’s success and 20% of customers will create 80% of the profits.

    In other words 20% of inputs are responsible for 80% of outputs.

    So just like Joseph Juran took this 80/20 principle and applied it to management; we too can take this principle and apply it to growing your ecommerce brand.

    It starts by focusing on the 20% that drive the 80%, the  3 most important growth levers of your business.

    But before I reveal these 3 growth levers to you, let’s apply this 80/20 principle on what 20% of challenges, stifle 80% of your growth...

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    This podcast is produced and sponsored by SparkPPC | Ecommerce Marketing Consulting.


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    • 7 min
    11 Rules of Ecommerce Growth

    11 Rules of Ecommerce Growth

    Ep 001 - 11 Rules of Ecommerce Growth

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    In 1726, a 20 year old Benjamin Franklin set out to attain moral perfection by committing himself to live out 13 virtues.

    These 13 virtues he said would help him “live without committing any fault at any time.”

    And though he admittingly never arrived at perfection, it’s this drive to constantly improve himself by defining these principles that helped one of America’s founding fathers achieve so many goals.

    So what does this all have to do with ecommerce marketing?

    In order to truly grow: as a person, as a brand, as a business. You have to draw a line in the sand and define what you believe to be true. You have to stand for something.

    So I’d like to share what I believe to be true and what I think successful ecommerce brands share in common...

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    This podcast is produced and sponsored by SparkPPC | Ecommerce Marketing Consulting.


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    • 17 min
    Ecommerce Marketing Podcast Trailer

    Ecommerce Marketing Podcast Trailer

    Ep 000 - Ecommerce Marketing Podcast Trailer

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    Hello and welcome to the Ecommerce Marketer podcast.

    My name is Steven Marin and I want to help YOU grow and scale a successful ecommerce brand by getting more traffic, generating consistent sales, and gaining repeat customers.

    What we’re seeing today is too much noise and bad products out there with good marketing that is capturing the attention of YOUR potential customers.

    So I’d like to level the playing field by teaching YOU the marketing and sales principles, strategies, and tactics that will allow you to dominate the digital shelf.

    Are you up for the challenge? If so, keep listening...

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    This podcast is produced and sponsored by SparkPPC | Ecommerce Marketing Consulting.


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    • 38 sec

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