25 episodes

What comes after lashing? How do I even get started or know which class to take? How much do I really need to know about business, taxes, marketing? What’s it like to be an educator? Am I doing this social media thing right? Is anyone else having a mental breakdown? What does it even take to create a product line? Why does it feel like my body is falling apart? The list just goes on…

Listen along as lash artists and entrepreneurs Taylor and Kayla share knowledge, perspective and insight into the many facets of the Lash industry. Created to help and inspire you to make the best educated decisions for your own lashing career.

Educated Artistry Taylor Wick and Kayla Hertz

    • Fashion & Beauty

What comes after lashing? How do I even get started or know which class to take? How much do I really need to know about business, taxes, marketing? What’s it like to be an educator? Am I doing this social media thing right? Is anyone else having a mental breakdown? What does it even take to create a product line? Why does it feel like my body is falling apart? The list just goes on…

Listen along as lash artists and entrepreneurs Taylor and Kayla share knowledge, perspective and insight into the many facets of the Lash industry. Created to help and inspire you to make the best educated decisions for your own lashing career.

    Advice and Encouragement

    Advice and Encouragement

    On today’s episode, we compiled some words of advice and encouragement from Kourtney of Lash Essential, Jamie of Lashbase, Crystal of Rebel Lash and Beauty, Trina of Maven Artistry, as well as from Kayla and myself. We are thinking of all of you and we hope these recordings help you through this difficult time. Stay safe. Stay strong.
    Thank you to our friends who took the time to provide advice and encouragement for our listeners. Please go follow them! 
    Jamie - Lash Base 
    Crystal - Rebel Lash and Beauty 
    Trina - Maven Artistry
    Kourtney - Lash Essential 

    • 31 min
    What Now?

    What Now?

    Your lash business has closed or you’re wondering when you’ll have to close and you can’t stop thinking, “WTF do I do now?” First, take a deep breath and then if you need to, have a good cry. We know that this s**t is scary. Validating your feelings and giving yourself time to process your feelings, is going to help you get into a better place to come up with a plan. You need to have a PLAN. If it hasn’t happened to you yet, the shut down for your state is most likely coming and the reality is, we really don’t know how long this is all going to last. Burying your head in the sand and hoping this is all going to go away anytime soon, is not going to help. So, let’s talk about what will. On today’s episode we are covering everything from your mental and physical health, to where to find resources to help you with your finances, food, and of course, what to do with your business. We are all in this together and we really hope this information helps.
    Follow Educated Artistry - https://instagram.com/educatedartistry 

    • 1 hr 42 min
    Jamie Butler on the launch of Lashbase in the US, the Coronavirus and Marketing

    Jamie Butler on the launch of Lashbase in the US, the Coronavirus and Marketing

    Have you ever wondered what lash brands are thinking during a million-dollar launch? Do you wish you could hear from someone at the top of the industry on how they think the coronavirus can impact the lash industry? Do you wish you could get free advice on marketing your business from someone that is head of marketing for a wildly successful lash brand? Well my friend, today is your lucky day! Last week we talked with Jamie Butler, the head of marketing for one of the biggest, if not THE biggest lash brands in the UK, Lashbase. He gave us a peak into the mindset that it takes to weather a million dollar launch in a new country, with family, while handling the occasional hiccup, like renting a shitty Airbnb (like literally), getting sick from crappy hotel food, not being able to use their bank account to pay for large inventory orders, to bigger unforeseen things like launching during the coronavirus outbreak and how it’s impacting the industry. We also talked about the products that he is excited to launch here in the states and what he wants lash artists to know about the brand that sets them apart. As a marketing expert, I am sure you are wondering what he thinks we could be doing to improve our own marketing efforts for our lash businesses. We covered this too! Sit back, hit play and enjoy. We sure did.
    Subscribe to learn more about the launch of Lash Base US by joining the email list at www.lashbase.com 
    Follow Jamie Butler: https://instagram.com/lashbase_jamie
    Follow Lashbase US: https://instagram.com/lashbase_us 
    Follow Educated Artistry: https://instagram.com/educatedartistry
    For $25 off your 360 photography email hello@electricbeautypro.com with EDUCATED ARTISTRY 360 in the subject line 

    • 1 hr 21 min
    The Coronavirus and The Lash Industry

    The Coronavirus and The Lash Industry

    What is the coronavirus and how can it potentially impact the lash industry? This past week, we spent time chatting with six different lash brands to gain their perspective on how the virus could impact the industry, as well as researching some facts about the virus itself and how it might affect the economy, our health, lash supplies and the cash in your pocket. Today we’ll be sharing the information that we’ve learned, talking about how you can protect yourself, prepping for the possibility of cancelations, managing your inventory and our own personal opinions on the coronavirus. This episode is all about information and to get you thinking of the possibility of these topics, so you can have a plan if any of these things start to unfold. By all means, we are not trying to cause any type of panic or fear. We encourage you to do your own research and draw your own conclusions. You’ll never regret being prepared and that’s all we want people to start thinking about.
    Follow Educated Artistry https://instagram.com/educatedartistry
     

    • 50 min
    Videography to grow your business with Megan Rayo, the owner of Electric Beauty Pro, a Video Production Company.

    Videography to grow your business with Megan Rayo, the owner of Electric Beauty Pro, a Video Production Company.

    We have talked about how professional images can help set you apart from the competition but have you ever thought of using video to help grow and promote your business? Today we dive deep into the topic with the Megan Rayo, the owner of two video production companies – Electric Beauty Pro and Lightning Creative. We covered everything from how videos help your website SEO, how they can help you gain more clients, what to shoot, how to prepare, how much you should budget and what to expect the day of your video shoot. We even threw in some statistics on how well video marketing does compared to other types of marketing and if you get nervous on camera, we’ve got tips for that too. Showing your skills, services, testimonials and more in using a video is so powerful and more accessible than you might think. If you’ve been looking for a new way to show off those things or other ideas, this episode is definitely for you. Megan is also offering a discount for listeners!
    Promo for our listeners!
     $25 off 360 photos of your space by Megan can be booked at www.electricbeautypro.com 
    Follow Megan: https://instagram.com/electricbeautypro 
    Email Megan: hello@electricbeautypro.com
    Follow Educated Artistry: https://instagram.com/educatedartistry 
     

    • 1 hr 15 min
    Content Shoots - Why you should be doing and tips on how to execute them!

    Content Shoots - Why you should be doing and tips on how to execute them!

    Last week we dropped the first part of our series, talking all about what to post on your Instagram page and who to post it for. This week we are talking about how you tie this all together with your content shoots. Get out a notebook and take some notes, because we are covering everything from what to shoot, how to pick your photographer, prop lists, shot lists and more.

    Follow Educated Artistry - https://instagram.com/educatedartistry 
    Join our Email List - www.educatedartistry.com
     

    • 46 min

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