65 episodes

Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.

Business Her Way Stephanie Jiroch

    • Business

Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.

    Ep #65: Should You Have A Signature Offer?

    Ep #65: Should You Have A Signature Offer?

    Feeling overwhelmed by too many services? Struggling to attract your ideal clients? You're not alone! Today's episode of Business Her Way dives into the burning question: Should you have a signature offer?
    Get ready for a hot take  (a quick, bite-sized episode) as I explore both sides of the coin:
    ** The Allure:**
    Laser-sharp focus: Attract dream clients with a clear message.Amplified sales: Convert interest into action with a streamlined offer.Brand clarity: Stand out from the crowd and be unforgettable.** The Flip Side:**
    Boxed in? Risk limiting your offerings and stifling creativity.One-size-fits-all trap? Can your ideal client be neatly packaged?Marketing mayhem? Will it resonate with diverse audiences?This episode is packed with real-life examples, practical tips, and NO pressure:
    Discover if a signature offer is your ride-or-die ‍♀️ or your business nemesisGet the tools to decide what's right for YOU and your unique goalsUnleash your inner firecracker and rewrite the rules of your businessDon't miss this essential episode! Subscribe, share, and leave a review to join the conversation. ✨

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    Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.

    • 11 min
    #64: Sadie Fienberg on Providing Value & Making Money

    #64: Sadie Fienberg on Providing Value & Making Money

    Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. On today's episode, Stephanie speaks with Sadie Fienberg of Butterfly Creative Projects. Listen in as Stephanie and Sadie talk business strategy, growth plans, and how to anchor your business in value-driven revenue practices. 

    Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.
    Sadie's Website: butterflycreativeprojects.com
    Follow Sadie on Instagram: @sadiefienberg

    And don't forget to leave us a review! With over 20,000 downloads + listens, your review helps others find podcasts just like this one. 

    • 46 min
    Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down

    Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down

    Ceels Lockley is a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants, and agency owners. Ceels specializes in niche marketing. offer suite design and messaging. 


    With over 20 years of experience in digital marketing, Ceels’ background includes social media direction for Sony Mobile and Habit as well as leading digital editorial and content for Tesco Magazine. Ceels left her agency career in 2019 to pursue self-employment to work around her baby daughter and has since built a thriving coaching business.


    Ceels, originally from Kent, lives in Melton Mowbray, Leicestershire with her husband and daughter.

    Find her at https://www.ceelslockley.co/ or on Instagram @ceels.lockley

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    Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324



    PLUS! Download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b 

    • 59 min
    Ep #62: How to plan for the year ahead

    Ep #62: How to plan for the year ahead

    In this episode, I unveil the compelling reasons why planning your year ahead in November trumps waiting until January. Discover the advantages of getting a head start on your annual goals, and gain insights into a practical planning process.
    I'll share my personal approach to year-ahead planning, outlining the steps I take and the key metrics I measure. Find out how to set the stage for a successful year by identifying your priorities, breaking down goals into actionable steps, and tracking progress throughout the months.
    By planning in November, you'll be equipped to hit the ground running in January, ensuring a smoother and more productive year ahead. 
    Ready to shine online?

    Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324

    And don't forget to download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b 

    • 28 min
    Ep #61: Marketing vs Branding - What's the difference?

    Ep #61: Marketing vs Branding - What's the difference?

    Do you know the difference between marketing and branding? Like so many, most people spend considerable time marketing their business and not building their brand first. In this episode, Stephanie shares the very simple distinction between marketing and branding, and shares why every entrepreneur must make their branding a priority. 

    Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way.

    Book your Brand Blueprint → https://brandpsyche.co/brand-blueprint
    Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324

    • 5 min
    Ep #60: Permission to Do Business Your Way

    Ep #60: Permission to Do Business Your Way

    Had enough of the "Make $1M While You Sleep" empty promises and "do it this way" coaching models? Join me in this episode as I share my transformative rebranding journey and why it's a game-changer for my brand and this podcast. This season, I'm debunking the misleading narratives and inspiring you with stories of women who've succeeded on their terms. Get practical advice, embrace authenticity, and give yourself permission to build your brand your way.

    Ready to take charge of your branding journey? Visit https://brandpsyche.co for resources, tools, and support in building your BrilliantBrand™️. Don't miss this transformative episode – subscribe, review, and share. Welcome to Business Her Way.

    • 13 min

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