EnsoCoach Marie Dahlgren

Carl Jung defined archetypes as a set of universal, archaic symbols and images that derive from the collective unconscious that is shared amongst all of us as humanity. Archetypes are patterns and personas from our collective unconscious that has existed from the beginning of times and is common to each and every of us.

In my opinion, we can differentiate four main archetypes in entrepreneurship and in business.

A lack of positivity isn’t the only thing that can hold you back.

For most people, the idea of taking massive action, of putting it all on the line and of committing to a goal or idea is something that makes them want to curl up and put their head in the sand.

The problem is that giving anything 100% means exposing yourself and that means making yourself vulnerable. And too many of us are just too afraid to do that.

This is why people will create a website that they hope will be their big money maker that lets them live their dreams…

And then they’ll go ahead and promptly not tell anyone about it because they’re embarrassed. Your personal network on Facebook provides you with an excellent place to start marketing — your friends want you to succeed and will probably spread it to their contacts if you ask them to. But you don’t because you’re embarrassed.

And the result is that you miss out on that huge marketing opportunity.

If you’re too shy to announce your plans to your own friends what chance do you have?

It’s also why people will create a blog and then post to it every week or every other week. You really think you can make a blog your primary source of income by posting every other week? If you want your blog to become your full time career then you should be treating it like it already is your full time career. And that means that you should be posting their ten times daily with new, lengthy, well-researched posts and then spending ages promoting every single one of those posts everywhere you can. Do that and once again you can’t help but succeed. You could at least do it at the weekends!

And this is DEFINITELY why people:

• Don’t go to gyms

• Don’t join classes

• Don’t put themselves forward and network

• Don’t communicate properly with their partners

• Don’t ask for promotions…

Honestly, how can you expect to succeed when you’re too afraid to try?

How many people do you know who tell you over and over again that they have this amazing business idea but they spend so long perfecting it that they never actually take it live? These people are not only scared of failure but they’re scared of what failure will do to them emotionally. They’d rather not release their dream project at all (and know it won’t be successful) than release it and risk getting a negative reaction. 99% of people are quite frankly deluded when it comes to this kind of thing.

And some of us simply don’t get round to things because we’re just too tired and exhausted and drained. Sure, you could pick up that phone and offer your services to someone in your neighborhood… but it should does sound like a lot of effort doesn’t it? You could go and hit the gym, but it would be easier to just lie here a little longer first.

Yep, good luck making your mark on the world with an attitude like that!

As you can see, all that stuff that these productivity gurus talk about really is true. There’s actually nothing stopping you from achieving what you want and if you know how to write a good plan then you really can’t fail. The problem is that we get in our own way, we talk ourselves out of things and we remain in our little bubble of routine. Oh dear.

You are different though. There’s one thing that sets you apart from everyone else.

And you know what that is?

You are taking the time to listen to this episode!

I read this book for the first time in 1999. It was like science fiction to me then.

The second time I read it was in 2016 and at that time I saw the prophecies in real life.

Now all we have to do is to just look out the window to see the situation unfold.

Welcome to the new, brave world. We are changing. Change is never easy and most of the time painful. But for those who see the future world, it’s so worth it…

Here is a recap of the book for you:

Toffler was right — the shock of the future is already here.

I wonder what will happen next as the world is changing at a monstrous and frightening speed. Why is it frightening? Because the systems begin to collapse inward. This is a pattern. The speed increases — the entropy increases. Most stay between a rock and a hard place. The degree is so great that the “circuits” begin to melt and the protection mechanisms are activated, and we are left with DEGRADATION. All that remains is what is necessary for survival (such as instincts?). Plus … an important role is played by the inertia of man and matter (which is still energy) in space.

And now — Oh, miracle! — people appear to be squeezed out of the framework by the system, beyond the boundaries. There are not many of them yet … or maybe there never will be more of them? How did “they” do it? There is only one answer: awareness.

Awareness and control of your consciousness are mechanisms that you can use, not resist the system, but to blur its boundaries, make it malleable for change, create it, and reshape it according to your intention. This is freedom, creativity, and consciousness.

It sounds easy — to realize and do for the majority remains the same impossibility.

What follows from this? Wars. Persecution. Misunderstanding. Future. Hope.

I think our clients, customers, and employees have one thing in common: being human. As I mentioned previously, we are able to distinguish between manipulative corporate-speak and a genuine desire to help in a heartbeat. Nobody wants to be relegated to a number, we all want to be unique and to be significant.

My origin story