Entrepreneur and Investor Psychology School Perry Mardon

Are you frustrated that you work too many hours? Want to spend more time with your family? Sadly, most entrepreneurs build businesses that can’t function without them. The result? They feel trapped, overwhelmed and overworked. Listen Now!

In today’s podcast, you’ll discover…


The 3 steps to build a business that operates without you.
How society programmed you to create a job rather than a business. 
Why many business owners spend decades learning but rarely implement strategies. 
The deepest fear that holds you back from success. (And no, it’s not fear of failure.)

Are you someone who beats yourself up over your mistakes?  Do you criticise yourself and experience high levels of negative self-talk and self-doubt? This will be impacting your ability to perform well in business - as well as your evolve in your personal life. 

As a Business Coach with a keen interest in psychology, I understand only too well that you can't separate how a business owner thinks -  what they believe or their emotional dispositions - from how they run their business. And this is why I address these patterns of thinking and how to evolve them in my work with clients. 

Today I will show you how your inner critic has taken shape and how to turn your past mistakes into things to learn from rather than negative things that hold you back. In doing so, you will evolve as a person to be more accepting of yourself - and others. 

You will learn:


How the belief systems that create negative self talk originate in the unconscious mind
How the more shame and guilt you have, the less ‘deservability’ you have - i.e the feeling that you deserve success. 
How punishing yourself is reinforced in our societal and family beliefs - once you understand this you can start to overcome it
How judging yourself also leads you to judge others
How to use your past mistakes to evolve and learn, not prove that you’re a horrible person!
How to accept who you are, mistakes and all

Running a business is a challenge that allows you to evolve and grow. But if you don’t have the ability to deal well with challenge and find yourself constantly retreating to an emotionally safe space, your business will suffer and you won’t be fulfilled as a person. 

To deal with challenge you need to deal with uncomfortable feelings that arise from your unconscious belief systems. They will question whether you’re capable of dealing with new things. 

Addressing these uncomfortable emotions, understanding where they’re coming from and having a clear vision of what you really want and what matters to you will help you overcome challenge and evolve not only as a business person but in life. 

You will learn:


That you need to define what matters to you and what you want to do with your life in order to have a fulfilling life and successful business
When you are truly honest about what you really want, your answers will challenge the parts of you that worry whether you have the capabilities to achieve those deeply meaningful goals
A lot of people avoid challenge because challenge is uncomfortable, so turn to certainty, where they feel safe.
When you avoid challenge and retreat to certainty, the creativity required to really achieve what you want is diminished.
How to approach uncomfortable emotions head on and move forward into new ways of thinking

If you want to build a business that grows without you, you will need to get used to identifying and dealing with roadblocks.

A roadblock is an inefficiency or lack of resources that shows up under load at a certain time, usually when a business is starting to do well.

In most businesses I work with, the business owner themselves is the main roadblock. Because they control the day to day running of the business, when more clients come on board, they haven’t got the systems or team in place to deal with the extra workload. So they end up working all hours, carrying too many roles. 

In this show I demonstrate that roadblocks are a positive thing. They highlight what needs to change in your business - all you need to do is to fix the roadblock and that will improve operational efficiencies and the ability to scale your business.

You will learn:


That roadblocks show up under success - you know you’re doing the right thing when you see them
That moving yourself as the business owner from running to ‘conducting’ the business can remove the first roadblock
Resources are not just people - they are knowledge, systems and processes as well
That taking time out to build robust systems and processes is vital to a growing business
That building a team with different strengths and weaknesses will help you overcome the human resources roadblock

Are you someone who beats yourself up over your mistakes?  Do you criticise yourself and experience high levels of negative self-talk and self-doubt? This will be impacting your ability to perform well in business - as well as your evolve in your personal life. 

As a Business Coach with a keen interest in psychology, I understand only too well that you can't separate how a business owner thinks -  what they believe or their emotional dispositions - from how they run their business. And this is why I address these patterns of thinking and how to evolve them in my work with clients. 

Today I will show you how your inner critic has taken shape and how to turn your past mistakes into things to learn from rather than negative things that hold you back. In doing so, you will evolve as a person to be more accepting of yourself - and others. 

 You will learn:


How the belief systems that create negative self talk originate in the unconscious mind
How the more shame and guilt you have, the less ‘deservability’ you have - i.e the feeling that you deserve success. 
How punishing yourself is reinforced in our societal and family beliefs - once you understand this you can start to overcome it
How judging yourself also leads you to judge others
How to use your past mistakes to evolve and learn, not prove that you’re a horrible person!
How to accept who you are, mistakes and all

Building a profitable business whilst working less requires a few key strategies to be implemented. These strategies will form the heart of your marketing to position you as an expert in your chosen field and bring you the kind of client who will make you more money.

The first of these is to build a scalable business model. By this we mean one in which you don’t trade time for money (there are only so many hours in a day!) on a one to one basis but where you can share your expertise more widely.

The second of these is to identify a high value target market who are in need of what you offer. Figure out what their key problem is and how you can solve it. If you focus ALL of your marketing on offering to solve that problem, you will be perceived as the expert rather than a generalist. What’s more, your target market will tune into your marketing messages and come to you for help.

In today’s show, we discuss these points with Steve, a Qigong expert who is looking to scale up his business. With real life examples, you will learn:


That many people have problems because they haven’t followed their calling - and if you offer to help them when they reach crisis point, you can make a huge difference
That you need to build a scalable business model - one where people aren’t wholly reliant on your personal service
That you need to identify your high value target market - your ‘A’ clients who will make you money, and focus purely on these people
That even if you have lots of product offerings, you should focus your marketing messaging on the one that helps solve a particular problem for your target market
That if your marketing is too general or contains too many message, people just won’t see it