Business By The Books with Danielle Hayden Kickstart Accounting, Inc.
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Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
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Not Hitting Financial Goals for Your Business? Try This Strategy! - Ep 175
Things often don’t go as planned in business, but that doesn’t mean you have to abandon your goals. In this episode, Danielle Hayden introduces a strategy to realign objectives and adapt to unexpected changes in your business. She explains how every business can use this approach to evaluate performance throughout the year and set realistic goals that align with the current circumstances of their business. By taking a proactive role and leveraging this strategy, you can make informed decisions that support your business goals (and help you get back on track!)
Find out how reassessing goals and applying this major strategy can help you get back in alignment and finish the year on a high note!
Key Takeaways:
Find out the strategy that allows you to adjust business objectives and set realistic goals based on new information and market changes.
Why it’s crucial to compare actual results to your budget to understand what’s working and what needs to be adjusted in your business strategy.
How professional CFO services can help you implement this strategy and stay on track with your financial goals.
Topics Discussed:
The purpose of this top strategy (1:31)
The importance of adapting to change and resetting business goals (4:13)
The role of accountability and leveraging CFO services (5:49)
This week’s homework: take steps to plan the rest of the year with intention (9:20)
Resources:
Learn more about Kickstart Accounting Inc.’s CFO Services: https://kickstartaccountinginc.com/CFO
Connect with Kickstart Accounting Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting
YouTube | https://www.youtube.com/@businessbythebooks
Facebook | https://www.facebook.com/kickstartaccountinginc -
How Much Should You Save for Taxes? - Ep 174
Taxes are stressful for all of us, but especially business owners. So if you’re confused about how much you should be paying in taxes for your business, this episode is for you! Host Danielle Hayden simplifies the process of calculating estimated tax payments, explains why you should be saving more than these estimates, and clarifies the tax obligations of LLCs versus S Corps. You’ll learn how to embrace tax preparation for your business, including setting up a tax savings account and understanding your numbers. Tune in now for expert tax tips!
Key Takeaways:
Calculate estimated taxes based on your business's net income from the previous year.
Establish a tax reserve to cover potential growth and additional tax liabilities.
Use a separate checking account for tax savings to avoid unintentional spending.
LLCs and S Corps are taxed differently, so it’s important to understand the tax obligations of your business. The IRS requires S Corp business owners to take reasonable compensation before taking owner's draws.
Topics Discussed:
How to calculate your estimated taxes (1:12)
Why you need to save more than your estimated taxes (2:30)
LLC versus S Corp taxation (4:06)
Tax guidelines for owner’s draws (5:07)
Your responsibility as a business owner (9:25)
Connect with Kickstart Accounting Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting
YouTube | https://www.youtube.com/@businessbythebooks
Facebook | https://www.facebook.com/kickstartaccountinginc -
How Did Cameron Hemphill Scale a SaaS Business from $7K to $10 Million? - Ep 173
Even the most seasoned entrepreneurs have to understand their numbers if they want to successfully establish and scale a business. With 20 years experience, Cameron Hemphill is one of these entrepreneurs who has leveraged financial data to make strategic decisions and scale his SaaS business, Growth99, into a $10 million company — and it’s still growing. During its first year, Growth 99 faced significant challenges, taking eight months to gain traction and generate just $7,000 in monthly recurring revenue. In this episode, Cameron shares how he scaled the company to reach $100,000 in monthly recurring revenue by their third year, enabling massive growth and paving the way for long-term success.
Cameron and host Danielle Hayden also discuss the importance of strategic hiring, technology in automating processes, and maintaining discipline over motivation. Learn how to buy back your time, reach your goals, and start enjoying your business!
Key Takeaways:
Discipline is key to business growth and long-term success, especially during the slow early stages of scaling and achieving profit.
Strategic hiring will help you delegate low-value tasks, allowing you to focus on reaching business goals and reclaiming your time.
Automating processes with technology enhances scalability by lowering expenses and increasing efficiency.
Bookkeeping is the foundation of business management, so it’s crucial to regularly review key metrics and financial data in order to make strategic business decisions.
Make your money work for you by managing personal finances and investing in income-generating assets.
Topics Discussed:
Cameron’s money story and money mindset (1:38)
Founding Growth99 and the advantages of a SaaS business model (3:46)
Early challenges and growth of the business (6:00)
Building an effective team and his evolving role as a business owner (8:50)
Cameron’s approach to understanding the numbers at Growth99 (12:02)
How Cameron uses financial data to make business decisions (18:48)
Personal financial management and investment strategies (22:57)
Connect with Cameron Hemphill:
Instagram | https://www.instagram.com/cameronhemphill/
Website | https://growth99.com/
Podcast | https://podcasts.apple.com/us/podcast/medical-millionaire/id1549585189
Connect with Kickstart Accounting Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting
YouTube | https://www.youtube.com/@businessbythebooks
Facebook | https://www.facebook.com/kickstartaccountinginc -
Why Doesn't Profit First Work for Everyone? - Ep 172
Business can be overwhelming, so why not keep your banking simple? In this episode, Danielle Hayden answers these common questions from business owners: How many bank accounts should I have for my business, and how much cash should be in each? She shares Kickstart Accounting Inc.’s proven cash management strategies for optimizing your banking setup. You’ll learn how much to have in your tax reserve or rainy day fund, our favorite banks and account options, and how often we recommend clients review and contribute to each account.
Find out which actionable steps you can take right now to improve your cash management!
Key Takeaways:
Kickstart Accounting Inc.'s cash management method is a great alternative to the profit-first method, requiring just three bank accounts and less maintenance.
Utilize savings accounts for taxes and a rainy-day fund to ensure your business is prepared for unexpected expenses and tax liabilities.
Strategically allocate funds to select accounts based on your business's current season, balancing between growth and sustainability.
Keeping personal and business accounts separate is crucial for accurate financial tracking and avoiding tax complications.
A bookkeeper can help you determine the right amounts for each account.
Topics Discussed:
How to simplify business banking and cash management (1:03)
The three essential business accounts (1:42)
How often to contribute to each account (6:39)
The best banks and account types (7:31)
How to leverage high-yield savings accounts (8:05)
Proper use of personal savings accounts for business owners (9:45)
This week’s homework: first steps to managing cash in your business (10:41)
Resources:
Listen to episode 115: Entrepreneurs: Should You Go S-Corp? Pros & Cons + Expert Insight -https://kickstartaccountinginc.com/entrepreneurs-should-you-go-s-corp-pros-cons-expert-insight-ep-115/
Listen to this bonus episode:
S Corp Owners: How to Calculate Your Payroll as a Business Owner and Stay IRS Compliant -
https://kickstartaccountinginc.com/s-corp-owners-how-to-calculate-your-payroll-as-a-business-owner-and-stay-irs-compliant/
Recommended Banks:
Chase
Mercury
American Express
Flourish (High Yield Savings)
Capital One
Connect with Kickstart Accounting Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting
YouTube | https://www.youtube.com/@businessbythebooks
Facebook | https://www.facebook.com/kickstartaccountinginc -
The One Strategy You Need For Your CEO Routine - Ep 171
Have you ever wondered how Kickstart Accounting Inc. handles our own financials? Who is on our money team, and how do we leverage these insights in our own business? In this episode, CEO Danielle Hayden offers a look behind the curtain on Kickstart Accounting Inc.’s internal reviews process. She shares her journey from doing her own bookkeeping to assembling a comprehensive money team to help the company reach its goals.
Danielle’s approach to financials for Kickstart Accounting Inc. has developed into the framework we use to help clients achieve growth and sustainability in their business. Tune in to learn more about building and leveraging your own money team from someone who has done it for her own company, and hundreds of other businesses like yours.
Key Takeaways:
Why money teams are essential for understanding and leveraging financial statements.
Learn the signature framework that Kickstart Accounting Inc.’s framework uses to help business owners manage their finances, get a clear picture of their business’s financial health and make informed decisions.
How Kickstart Accounting Inc. analyzes financial statements (including revenue, profit, net income and expenses), how often they do this internal review process, and how they leverage this information to reach their goals.
Key numbers to look at in your business and what insights they provide.
The three bank accounts utilized by Kickstart Accounting Inc., and the strategy behind it.
Why it’s important to maintain a high-level view of your business financials, and how to not get lost in the details.
Topics Discussed:
Why business owners shouldn’t do their own bookkeeping (2:13)
Developing Kickstart Accounting Inc.’s framework (3:27)
Danielle’s money team and their roles (4:34)
The importance of client involvement in their financials (6:38)
Kickstart Accounting Inc.’s financial review process (8:37)
Assessing business expenses and profitability (16:26)
Strategic financial planning as a business owner (26:09)
Resources:
Learn more about Kickstart Accounting Inc.’s CFO Services: https://kickstartaccountinginc.com/CFO
Connect with Kickstart Accounting Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting
YouTube | https://www.youtube.com/@businessbythebooks
Facebook | https://www.facebook.com/kickstartaccountinginc -
You Know Your Numbers, But What Next? with Christa Gurka - Ep 170
Simply knowing your numbers isn’t enough; the real game-changer is understanding how to leverage them to strategically reach business goals. In this episode, Danielle Hayden speaks with Christa Gurka, owner of Pilates in the Grove, to find out how she uses financial insights from her seven-figure business to make informed decisions and drive growth. They discuss what business owners need to know about their finances, exploring everything from reviewing key financial statements to strategic financial planning. Tune in to find out what it truly means to take ownership over your numbers and grow your business.
Key Takeaways:
Every business owner has the responsibility to routinely review their numbers, including the balance sheet, P&L statements, cash flow statements, etc. This information paints a clear picture of their business and guides them in the decision-making process.
Strategic financial planning is crucial for reaching business goals, from making smart investments to preparing for the unexpected with reserve accounts.
Christa’s business journey highlights the value of financial insights, highlighting the practical application of strategic spending in order to optimize profits.
Building a money team that includes a bookkeeper and CFO will support business owners trying to understand their financials, adapt strategies and plan for the future.
Topics Discussed:
Overview of Christa’s business and her approach to numbers (2:24)
Leveraging financial knowledge to reach business goals (8:58)
Optimizing profitability: planning and implementing a strategy (10:04)
Financial assessment: what numbers to look at and understand (22:26)
Managing finances: bookkeeping, spending, and saving (26:23)
The importance of having a money team (37:07)
Resources:
Learn more about Kickstart Accounting Inc.’s CFO Services: https://kickstartaccountinginc.com/CFO
Connect with Christa Gurka:
Instagram | https://www.instagram.com/christagurka/
Website | https://www.christagurka.com/
Connect with Kickstart Accounting Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting
YouTube | https://www.youtube.com/@businessbythebooks
Facebook | https://www.facebook.com/kickstartaccountinginc
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