35 min
EP 9: The Five Stages of Awareness for Content-led Growth SaaS Content @ Scale
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- Marketing
A couple of weeks ago, I had the absolute pleasure of hosting Corey Haines on my podcast. A marketing enthusiast, Corey is the founder of Swipe Files, a website with a handpicked collection of content and courses that will help you win your marketing battles.
A lot went down - right from the 5 mental models for SaaS content marketers to the types of emails that you should be sending and my personal favorite - content that gets users to take action!
"One of the common misconceptions, something that I don't like about the funnel approach is that usually you sort of break it out between content types of mediums. Your blog posts are top of the funnel, your case studies are middle of the funnel, your demo calls or webinars are bottom of the funnel. That's not really what's going on! Your webinars could be top of the funnel, case studies could be top of the funnel and your blog posts could be bottom of the funnel." - Corey Haines on this podcast
Rapid Fire
Favorite Podcast: My 1st Million
The book that made an impact: The Ruthless Elimination of Hurry
What would you do with $1000: Try out Twitter Ads
Links
Corey Haines on Twitter
Deb on Twitter
Swipefiles
A couple of weeks ago, I had the absolute pleasure of hosting Corey Haines on my podcast. A marketing enthusiast, Corey is the founder of Swipe Files, a website with a handpicked collection of content and courses that will help you win your marketing battles.
A lot went down - right from the 5 mental models for SaaS content marketers to the types of emails that you should be sending and my personal favorite - content that gets users to take action!
"One of the common misconceptions, something that I don't like about the funnel approach is that usually you sort of break it out between content types of mediums. Your blog posts are top of the funnel, your case studies are middle of the funnel, your demo calls or webinars are bottom of the funnel. That's not really what's going on! Your webinars could be top of the funnel, case studies could be top of the funnel and your blog posts could be bottom of the funnel." - Corey Haines on this podcast
Rapid Fire
Favorite Podcast: My 1st Million
The book that made an impact: The Ruthless Elimination of Hurry
What would you do with $1000: Try out Twitter Ads
Links
Corey Haines on Twitter
Deb on Twitter
Swipefiles
35 min