In this episode of the GrowthTLDR, we talk about how to create a diversified portfolio of growth assets through experimentation.
A marketer focused on growing demand for their business is much like a portfolio manager. That portfolio is comprised of assets in the form of marketing channels
- those assets need to grow over time.
- the portfolio needs rebalancing over time by discovering new assets to drive future growth.
- experiments help the marketer discover those assets