28 min

EP120: How to use Experiments to Create a Diversified Portfolio of Growth Assets The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

    • Marketing

In this episode of the GrowthTLDR, we talk about how to create a diversified portfolio of growth assets through experimentation.

A marketer focused on growing demand for their business is much like a portfolio manager. That portfolio is comprised of assets in the form of marketing channels

- those assets need to grow over time.
- the portfolio needs rebalancing over time by discovering new assets to drive future growth.
- experiments help the marketer discover those assets

In this episode of the GrowthTLDR, we talk about how to create a diversified portfolio of growth assets through experimentation.

A marketer focused on growing demand for their business is much like a portfolio manager. That portfolio is comprised of assets in the form of marketing channels

- those assets need to grow over time.
- the portfolio needs rebalancing over time by discovering new assets to drive future growth.
- experiments help the marketer discover those assets

28 min

Top Podcasts In Marketing