Ep162: Words Matter The Book More Show: More Leads, More Calls, More Business

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Today on the Book More Show, Betsey and I discuss the unexpected longevity business owners can experience through book publishing. We share client success stories of doors kept open years later through meaningful connections fostered. Betsey emphasizes genuinely engaging audiences to elevate your expertise.


Our conversation also reveals the personalized approach we take with each author. While some thrive on meticulous planning, others appreciate creative freedom - our process caters to everyones needs.


We talk about book titles and first impressions. We explore choosing impactful words through various lens and learning from others' input. Betsy draws parallels to historical warning systems and titles' role signaling treasures within.


Overall, our discussion illuminated tangible ways publishing can continuously attract opportunities through meaningful human connections and insight-sharing, not just short-term sales metrics.


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SHOW HIGHLIGHTS




Stuart and Betsey discuss the long-term benefits of book publishing for business growth, noting that the goal is to engage the right audience rather than just sell copies.
We explore the simplicity and personal touch of our bookmaking process, appealing to both detail-oriented individuals and visionaries.
The importance of word choice in all forms of communication, including book titles, emails, and other marketing materials, is emphasized as key to connecting with the audience.
Betsey and I delve into the significance of book titles and subtitles in attracting readers and accurately conveying the book's content.
We share insights on the collaborative process of selecting a book title, considering various viewpoints to ensure it resonates with potential readers.
The episode draws an analogy between the role of a book title and the canary in the coal mine, serving as an early signal to readers of what to expect.
Stuart and Betsey highlight the power of a strong title paired with an amplifying subtitle to start meaningful conversations and transform readers into clients.
Stuart discusses a LinkedIn post he made about the importance of language, illustrating with an example of a political email's unintended connotations.
We touch on common title selection challenges that authors face, and the importance of clarity and context in book titles, especially for conversation-starting books.
The conversation wraps up with the acknowledgment that time can be an ally in the writing process, allowing for revisions and improvements to ensure the message aligns with the author's intent.


Show notes & video: 90minutebooks.com/podcast/162
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com


Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com



TRANSCRIPT


(AI transcript provided as supporting material and may contain errors)



Stuart: Hey everyone, welcome back to another episode of the Bookmore Show, stuart Bell. Here and today we are joined by Betsy Vaughan. Betsy, how are you doing.


Betsey: I'm great, stuart. Good to be here with you.


Stuart: I know it's been a little while we used to do every week. But I hope people don't think that you're replaced by other guests, but we just figured collectively.


Betsey: Oh, we've got some really great guests though, so you know I love to hear what the guests are saying and listen to those podcasts, you know more than listening to myself well, definitely about time that we were back on talking about things, because it gives us the opportunity just to tap through a few ideas for people who aren't familiar.


Stuart: You're obviously running the book business for us day-to-day, so dealing with a lot of clients and potential clients, so run through a lot of those common questions. So