23 min
Aura’s James Gutierrez on empathy as secret sauce Sit Down Startup
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- Management
Aura Founder and CEO, James Gutierrez, sits down with Zendesk CFO, Elena Gomez, to share Aura’s mission to provide affordable, credit-building loans to working families in America. While pretending to sip cortados in a coffee shop, they chat:
James’s personal journey building Aura, and his motivation to open doors for low-income families Adapting to COVID-19 by arming customers with “moral collateral”, making customer experiences more digital, and offering “pay what you can” options Leading with compassion, and how empathy drives Aura’s startup culture—and success
Aura Founder and CEO, James Gutierrez, sits down with Zendesk CFO, Elena Gomez, to share Aura’s mission to provide affordable, credit-building loans to working families in America. While pretending to sip cortados in a coffee shop, they chat:
James’s personal journey building Aura, and his motivation to open doors for low-income families Adapting to COVID-19 by arming customers with “moral collateral”, making customer experiences more digital, and offering “pay what you can” options Leading with compassion, and how empathy drives Aura’s startup culture—and success
23 min