Episode 15: Earned Media Measurement – At a Tipping Point Earned Media Rising

Is Edelman and Cision’s Communications Cloud Partnership a watershed moment in the PR world? In this podcast, Kevin Akeroyd, CEO of Cision, and Steve Barrett, PRWeek editorial director, discuss this major development and its impact on the PR industry. They also dive into Cision’s acquisition of public relations platform TrendKite and social media company Falcon.io, along with clients’ campaign execution using measurement technology.